February 2009

Is Twitter The New List?

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in Online Internet Marketing

A couple of years ago the mantra in Internet Marketing circles was ‘build your list’. It made a lot of sense to build a list (a warm market you could promote to for free), but it kind of overlooked the fact that in order to get a list you first had to get people to [...]

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Developing a Marketing Plan: Marketing Channels

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in Online Internet Marketing

In this post I talked about Market Research and I looked at a simple, quick and effective way to research a product or business online. Now it’s time to develop a Marketing Plan. In this article we’ll take a look at some channels through which you can promote your site. Because this one’s turned out [...]

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Quick and Simple Market Research

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in Online Internet Marketing

I was asked in a forum recently to describe what a Marketing Plan is, so I figured I’d turn my answer into a blog article. But before you can develop a Marketing plan for your product or website you need to undertake some Market Research.  This will enable you to identify a product, a market [...]

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How to Use Tags To Keep Your Readers

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in Online Internet Marketing

I wrote a post here about the difference between categories and tags but, when I reviewed it this week, I found that it’s incomplete.  So here’s an update. In that post I talked about categories being like filing cabinets, containing all your posts on a given subject area. What I didn’t say, and should have, [...]

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How to Find the Right Plugin?

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in Wordpress

I’m often asked which is my favourite WordPress plugin.  A difficult question to answer since I have 20 plugins on this site and they’re all my favourites! Each of those plugins is there for a specific (but different) reason.  And within each reason, the plugin I’ve activated is my favourite.  

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How to Use WordPress Categories Creatively

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in Wordpress

I came across an unusual question this week:  The questioner wanted to know how to assign blog posts to specific pages that would be displaid in the blog menu. Their blog is a cookery blog and they wanted to be able to write a post that would be (for example) an Italian recipe, and allow [...]

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How To Start Your Internet Marketing Business

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in Online Home Business

Thanks to my new friend Don, I got a question through my ‘Dear Martin‘ page this week, about how to start an Internet Business. As it turns out Don was way ahead of where I assumed he was in his on-line work, so most of what I gave him was of little use (to him, [...]

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Website Validation: My Biggest Shock This Week

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in Online Home Business

I’m just on the point of launching my web site services business, so this post from Eric at Web Services and Tools caught my eye. Given that one of the services I’ll be offering is website design I figured it would be a good move to make sure my own sites were properly designed, and [...]

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