Comments on: How To Build a Loyal Customer Base

By: Martin

Martin — Mon, 02 Nov 2009 23:03:50 +0000

It’s difficult to measure something if you don’t have anything concrete to count. With a ‘soft’ skill like this it’s tough to create concrete metrics without your writing becoming stilted and unnatural because you’re writing to hit your targets.

It seems to me it’s one of those things where you need to be as attentive as possible to the reactions you get and continually improve where you see that you can. And that requires being honest with yourself – which can be tough.

Cheers,

Martin.

By: Brad Harmon

Brad Harmon — Mon, 02 Nov 2009 18:58:01 +0000

Wendy,

I think I am with Martin – it’s a really great question that I don’t have an answer to either. I’m not sure I ever asked it before to be completely honest.

One of the required components for any goal is that it be measurable. So you are correct. How will we know if we are getting better if we don’t measure it?

Hmmm … I will have to ponder this one.

Brad
.-= Brad Harmon´s last blog ..Have You Been Recommended by God? =-.

By: WealthyDragon

WealthyDragon — Sun, 25 Oct 2009 07:02:48 +0000

Hi Wendy,

Interesting question on measuring where we are now with our skills – I really don’t know!

I think the way I approach this is to review how I do things against the way it’s recommended to do them in various articles and courses that I read, and make changes where I fall short. So it’s like a continuous improvement exercise.

But I don’t have a score for where I am now and where I want to be.

How do you do it?

Martin.

By: Wendy Meuret

Wendy Meuret — Sun, 25 Oct 2009 04:41:08 +0000

Agree! We plant many seeds, but we never know if they take root where we planted them or if the winds of chance move them to other fertile open soil.
The sooner one discovers that our product is people, the better. Relationship building that fosters long-term customers based on discovering a need/want and providing a solution w/ a product or service will bless us with life long customers that will refer others to us. This is the GIVE TO GET shift.
And when we build our personal skill set to be more effective we will be more profitable.
How do you measure where you are right now with your skill set? We have to know where we are, so we can plan where we want to go.

By: WealthyDragon

WealthyDragon — Fri, 23 Oct 2009 23:34:47 +0000

I’ve not thought of it that way before…

I’ve always thought of selling a solution, rather than a product. As in someone needs something to help them get from A to B more quickly and easily – the solution is a car.

As with most things, though, there are thousands of places where you can buy a car and that’s where the relationship comes in.

Everyone knows there are risks (the car may be a dog, you may need another in the future) and you want to feel confident that you’ll be helped when those problems surface – as they will.

Interesting…