I just spent 3 days workshopping with one of my clients and the eCommerce consulting director of a major eCommerce platform supplier. And it was probably the most valuable 3 days I’ve spent this year. About 2 months ago my client launched an eCommerce site. And to say the results to date have been underwhelming [...]
Seth Godin’s book The Dip has some inspiring lessons for people at all stages in their career or business. Its message is quite simple: all new projects and businesses will hit a dip – that point in time when reality sets in and the excitement of the new project has worn off. Suddenly it all [...]
Post images – those thumbnail-sized images that I use at the start of each article – can help strengthen the impact of your message, as well as providing some visual appeal. But how to add them? I saw a question recently where someone asked the forum what plugins were available to help manage post images. [...]
Interesting thread in the Third Tribe forum today: don’t ignore the SEO. It was started by someone who’d taken the ‘write for people, don’t write for the search engines’ mantra literally – and not done any SEO work on their site. Now, I’ve repeated the ‘write for people …’ theme many times on this site [...]
I’ve had two occasions recently to be shocked at what Search Engine Optimisation (SEO) consultants charge versus what they actually deliver. And angry, because (in one case) it was daylight robbery. So here’s a tip if you’re struggling with optimizing your site for the search engines: Get your self a free Google account (if you [...]
‘I can’t find any WordPress themes I like so I’m going to build my own’ is a statement I see a lot on places like Twitter. If you’re an ace coder (really ace) with a good understanding of SEO (really good), that’s a great route to follow. There’s also the option of using Artisteer, a [...]
As an affiliate Marketer I’ve faced two problems in the past, both of which are easily fixed by using 301 permanent redirects. To clarify: a 301 permanent redirect is basically call-forwarding for your web pages or links. Setting a permanent (rather than a temporary) re-direct is better for SEO and also prompts browsers to change [...]
Yes – my getting-rid-of-plugins crusade just got another boost, thanks to the latest version of Thesis. Please note: I give you both the good and the bad in my reviews (including this one), but I’m an affiliate for Thesis and that means I will get some commission if you were to buy Thesis through the [...]