We all like to think that because we’re marketers we’re the trailblazers at being easy to do business with. After all, we’re fixated on customer experience. We’re all about making it easy (a no-brainer even) for the customer to say ‘yes’ to our pitch. But are we really that good? Two recent examples of not [...]
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A short while ago I reviewed the W3 Total Cache plugin for WordPress. Careful chappie that I am, I always review the source code of new articles immediately after they’ve been published, to make sure all my on-page SEO stuff looks OK. So I was a bit surprised when I reviewed the source code of [...]
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A while ago I took a look at the Thesis Feature Box. Today it’s the turn of the Multi-Media Box. The Multi-Media Box is a little more structured than the Feature Box – but only if you want it to be. You can use it to display a series of pictures that rotate whenever you [...]
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Despite my commitment to reducing the number of plugins I use on this site, I just added two. But one is a swap out, so my net increase is only one. I’ll write about that one next time. This time I want to talk about the W3 Total Cache plugin. I’ve known about the increase [...]
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The Feature Box in Thesis gives you just about the most valuable piece of your site’s real estate to do whatever you want with. You can run JavaScript or PHP in it, use it for rotating images, featured post excerpts or simply add an introductory message, as I’ve done. Want to give a more personal [...]
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I did a website for a client recently. It’s a sports bar and he wanted a calendar to display details and times of the different sports events he was going to be screening at the bar each weekend. I always try to use commercially (or freely) available solutions for my clients. First of all it’s [...]
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Why should you make use of the H tags in blog posts? Because, in addition to the SEO benefits they bring, they highlight a roadmap through your article. People skim read articles online, and if your article is just a load of unbroken text you’ll lose them before the 4th line. Reading unbroken text on [...]
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Interesting question in one of the forums the other day: I’m using Thesis – how do I customize my footer? The footer is an often-overlooked area of your web page that, if used properly, can help your on-site SEO. Some of the things you can use it for include: an additional navigation menu (good for [...]
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