An interesting conversation with a potential customer yesterday got me thinking about the perception of success. People working online mostly judge success by the size of various numbers: the number of RSS subscribers, the number of daily/monthly visitors, the number of newsletter opt-ins, and so on. For example, many in the F & B industry [...]
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Editing the stylesheet of a website or theme designed by someone else can be a seriously frustrating exercise, because finding the correct element to edit is like looking for a needle in a haystack If you’re lucky, the original designer will have used sensible element names and commented their code in detail – which should [...]
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A while ago I wrote about activating Gzip to speed up your page load time. But speeding up your page load time is about a lot more than 1-shot answers – whether it’s activating Gzip, installing a caching plugin or anything else. This graph shows an interesting (and encouraging) trend: It’s from my Google Webmaster [...]
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Displaying relevant ads alongside search results is what made Google rich. So if you’re promoting a number of different products on your blog how can you make sure you’re displaying the most relevant ad to your readers? It’s easy to take the shotgun approach and just display all your ads to all your readers all [...]
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Back in this post I referred to people saying that Thesis sites are too easily recognizable – and the fact is, in many cases it’s true. But it doesn’t need to be. One of Thesis’ more easily recognizable features is its navigation menu, or navigation bar, so today I’ll cover some simple ways to change [...]
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I often read people saying things like ‘I don’t want to use Thesis because Thesis sites are instantly recognisable’. So let’s look at some ways you can disguise your Thesis site. The reason Thesis sites are so often recognised is because the site owners haven’t bothered to change many of the default settings. Things like [...]
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I read two different articles today, both of which (essentially) addressed the question of what makes a good blog. The answer is, I think, as long as a piece of string because it depends entirely on what your blog is about and what the goal for it is. If you’re creating a resource for people [...]
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