An extraordinarily refreshing post on Men With Pens today on why you should not write too often. Refreshing, because it goes against the advice all bloggers get when they start out: namely that they must post a new article every day. That’s one piece of advice I’ve never followed, not just because I’m inherently lazy [...]
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This is a hectic time for me because I was at the Macau GP last weekend (Formula 3 and World Touring Car Championship series) and I’m going to Kuala Lumpur this weekend for the final of the HK Classic Car Series, so a couple of short posts this week! For a while now I’ve built [...]
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When I first got into Internet Marketing I struggled. A lot. But being up against it forces you to review your values, your priorities and what it is you’re really trying to achieve in life. I’m glad, now, that I struggled but I’m much more glad that I didn’t join the 95% of people who [...]
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I have a customer here in Hong Kong who is targeting incoming visitors, most of whom will come from the US, Europe or Australia. So when he asked me to take over the management and maintenance of his site it presented a good opportunity to review his objectives for it. Which is when I learned [...]
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A question I saw on LinkedIn today reminded me of a conversation I had with a client recently about Pay Per Click, and how to get the best out of it. The first point I made to my client was this: PPC is a great supplementary tool but it’s not something to base your business [...]
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I saw a question in one of the forums today asking what the top 5 ways of promoting a blog are. Interestingly, one of the answers (and there were only two when I looked) focused heavily on SEO: things like keywords in titles, H tags and content, installing SEO plugins, tagging etc. But, while these [...]
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Interesting meeting with a customer today. They’re an existing business with offices in a number of countries and a website that’s supposed to be a business development channel. Except it’s not developing business. In this case one of the primary reasons is because the business itself hasn’t defined how it wants to be organised and [...]
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That’s not the Stig on the left, it’s me in my Karting suit. And there’s a lesson behind that. If you’re the lucky recipient of my weekly newsletter you’ll know that I’ve been a lifelong motor-racing fan. Apart from avidly following Formula 1, I drove racing Go Karts for a while until I broke my [...]
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