When I first set up this blog I had no idea how to write my ‘About’ page. Writing about yourself is difficult, anyway, but when you don’t understand how to best use the page it’s ten times worse. So I wrote something that set out my life story – after all, the page was supposed [...]
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Here’s a question I saw today: how do I move my WordPress site to a new server? This can be a fiddly exercise with a number of steps to go through, and you should avoid it if you possibly can. However, on the basis that you can’t avoid it, here’s the answer. Note that the [...]
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This is one of those things that sits under your nose for years before you notice it. I’ve been a reader of Copyblogger almost since I started working online, meaning most of the past 4 years. One of the primary links on the Copyblogger website is Headline Writing, which links to a series of articles [...]
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I’ve seen quite a lot of questions recently asking how to change the appearance of a WordPress site. Unless you’re using a premium theme, or a free theme that offers some site design controls, the answer is you’re going to need a bit of CSS. And one absolutely wonderful tool: Firebug (which I wrote about [...]
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I was helping a client with Adwords recently because they had run up a huge bill in just a couple of days with virtually no new business to show for it. As I said to them: the most important thing to remember with Adwords is that Google is the fox looking after the hen-house. Google [...]
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My Adwords account was suspended last week, so here’s cautionary tale for anyone new to using Google Adwords. And please note: this is not a whining post. I broke Adwords’ terms and conditions and my account was suspended. Fair cop. The point of this article is to help Adwords newbies realize just how easy it [...]
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