Landing pages (or squeeze pages) have a specific purpose: to create a conversion. Whether it’s to get a new subscriber or to close a sale, landing pages need to be free of any distractions that would give your reader an opportunity to leave the page without completing the conversion. By default, the configuration of WordPress [...]
{ 0 comments }
The economy has changed, fundamentally and forever. And, as a result, the days of mass employment as we knew it have gone. Since the crash of 2008/09, governments have employed well tried and tested methods to kick-start the economies in Europe and the US. And they’ve failed. Why? Because the old economy depended on consumer [...]
{ 2 comments }
I was asked last week to write something on branding, and I remembered a branding article I wrote back in 2007, which you can find here. A lot of what I said in that article still holds true, but this article contains the benefit of 4 more years of online experience! Branding is about creating [...]
{ 0 comments }
