November 2011

Should Google Introduce a -1 Button?

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in Blogging

I read a very well written post on ProBlogger the other day that was an imaginary discussion between two people on whether Google should introduce a -1 button to combat spam. It produced some interesting arguments, both for and against. But I have to say, I came out against, and here’s why: it would be [...]

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8 Ways to Make Your Website More Effective

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in Online Internet Marketing

What kind of website is yours? This site has, for a long time, been purely about delivering information and building an audience. Now, however, its purpose is changing to building a list in readiness for products that I’m planning. In the next couple of months you’ll see a move towards emphasising what I call my [...]

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Shopping Cart Abandon Rate: It’s all About the User Experience

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in Online Internet Marketing

I finished the first draft of The Absolute Beginner’s Guide to Setting up a Business Online today and tried to convert it into a PDF so I could pass it out to my reviewers. Unfortunately Windows 7, Office 2010 and Adobe Acrobat Standard 8 don’t work together (at least not on my machine) and Adobe [...]

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Why are Sites Like Google and eBay so Ignorant? Or is it Arrogant?

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in Online Internet Marketing

I recently tried to register on eBay – and the user experience was ghastly. The same when I tried to set up a Hangout on Google+ a few weeks ago. Why do these (and other) big sites think they’re so clever by presenting me with a Chinese user interface just because my IP address indicates [...]

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