I got an email the other day from someone who’s considering the G.A.P. opportunity.
Their question was: “What guarantees can you give me that I’ll make $8,500 a week?”
My answer was: “None. No guarantees”.
You see, I don’t know this person. I have no idea what their work ethic is or how they’ll approach their business.
If someone asks those kinds of questions, they’re fear-based questions. They’re looking for an escape route. They don’t want to take responsibility for their own decisions.
Whether or not you succeed in G.A.P. (or any business) is not about anyone providing guarantees.
It’s about how much you put into the business. Emotionally, mentally, effort-wise and financially.
In any business you need to understand who your target market is, how your products or services will benefit them and how you’re going to communicate those benefits. Then you need to set up your business to attract your customers in the most cost effective way possible, and operate it as efficiently as possible so you can make a profit.
There’s nothing complex about that. But it does require thought, research and effort.
If someone is not prepared to make that investment of thought, research and effort there’s no way I could guarantee that they’ll be successful!
So here’s my take on how to succeed with the G.A.P. opportunity:
- Realise that this is your business and you are the CEO
- Be sure you understand the products and services
- Be sure you understand the supporting systems and processes that are available
- Be sure you understand the marketing resources that are available
- Decide how you want to run your business
That last point should lead to a lot of thinking.
G.A.P. is a franchise. Because of that it’s perfectly possible to use only the G.A.P. marketing resources, systems and processes, and essentially run your business totally hands off. Outsource everything to G.A.P.. You could do that and it would work.
The opposite extreme is to do everything yourself. That would involve building your own websites, setting up your own auto responders, taking your own call-backs, writing your own email message sequence, etc.
Or you could choose something in between.
Whatever you do, though, you need to make that decision and then get your business set up accordingly.
In my case I’ve gone for something that’s hands-on. Not totally hands-on – I outsource my call-backs. Pretty much everything else I do myself.
Why did I choose that approach? Because that makes me responsible for the success or failure of my business. It’s set up the way I want to run it. I have control over the bits that I’m good at, and I’ve outsourced the bits that I’m not good at.
So how do you succeed with G.A.P.?
- Recognise that it’s YOUR business – and take responsibility for that.
- Decide how YOU want to run it and how to best use the leverage G.A.P. provides.
- Set it up the way YOU want.
- Stamp YOUR personality on it
People who’ve made those decisions don’t ask for guarantees from others. They take responsibility for their own lives and decisions, and ultimately that’s what will make them successful.
Update, 10 July, 2009:
Unfortunately the owners of G.A.P. turned out to be highly unreliable. Today, more than 2 years later, the flagship product (Mortgage Acceleration PLUS Program) has still not been fully delivered, despite a serious amount of hype back then.
With effectively nothing to sell, I pulled out of G.A.P. more than a year ago.
For that reason I seriously considered removing this article but eventually decided against it. The reason is because I do fervently believe in the message I put across here.
But please give G.A.P. a miss.
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