Why is it that 90% (or whatever figure you’ve seen most recently) of people who start a business online fail..?
I know there are many reasons for this, but one of them has to do with expectations.
The newcomer doing their research in preparation for starting their online business is swamped by emails, websites and 101 other channels telling them they can earn $x,000 in their first month, first week – or by this time tomorrow!
I can count on less than the fingers of one hand the number of websites, emails or so-called training programs that tell you it will take time, it will take work, and it will take money to get going.
The reality is that it needs persistence, application, patience, and work. But these aren’t mentioned for obvious reasons: it’s not good sales talk.
Yet this results in hundreds of people launching into their new business with totally the wrong expectations. And because they have the wrong expectations they make the wrong plans, the wrong budgets and, ultimately, the wrong decisions.
The first real business program (G.A.P.) that I became involved with made this error, as a result of which I nearly walked away from it. Fortunately for me I didn’t, because it’s now turning around for me and starting to bring me some reasonable income.
But how many others have been through the same disillusionment with their program and walked..? Thousands would be my bet.
For some reason people who are not already successfully in business on the internet seem to treat the idea of setting up a business online differently than they would if it was off-line. They don’t take it so seriously.
As a result many don’t do business plans. Many put unnecessary pressure on themselves by expecting results in too short a time. Many run out of money before they’re making any money because they didn’t do a business plan and ensure they could fund the launch-and-learning period.
It takes time and experience to learn what works and what doesn’t, and if you don’t give yourself that time you’re doomed to failure.
I’ve put health warnings on my sites now, basically telling people that they’re not going to get rich quickly and they’ve got to work if they want to make any money.
Has it affected my opt-ins..? Yes. It’s improved the quality of my leads noticeably.
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I agree with you 100%. The Internet is saturated with marketers who give people unrealistic expectations as to what to expect from their online business.Just as in the real world there is no such thing as quick money, so it is online. great post!
Thanks Alfred! The sad thing is that a lot of people who could make it online don’t, partly because of having the wrong expectations to start with.
Starting our own business is very serious. And before doing it we should take into account everything somehow connected with our future activity. Otherwise, we can face unexpected problems.
Some people just don’t have a talent for business. They can be good programmers or web designers – they just can not do business. That’s why so many fail.