Comments on: How Small Changes Can Make a Big Difference http://www.wealthydragon.com/blog/2008/02/12/how-small-changes-can-make-a-big-difference/ Hype-Free Internet Marketing Tips Thu, 28 Aug 2008 07:34:30 +0000 http://wordpress.org/?v=2.6.1 By: WealthyDragon http://www.wealthydragon.com/blog/2008/02/12/how-small-changes-can-make-a-big-difference/#comment-148 WealthyDragon Mon, 18 Feb 2008 06:16:48 +0000 http://www.wealthydragon.com/blog/2008/02/12/how-small-changes-can-make-a-big-difference/#comment-148 Mark hi, Thanks - once I started testing I couldn't believe how I'd not done it before! It's such a good way to increase your profitability over time. Cheers, Martin. Mark hi,

Thanks - once I started testing I couldn’t believe how I’d not done it before! It’s such a good way to increase your profitability over time.

Cheers,

Martin.

]]> By: WealthyDragon http://www.wealthydragon.com/blog/2008/02/12/how-small-changes-can-make-a-big-difference/#comment-147 WealthyDragon Mon, 18 Feb 2008 06:15:21 +0000 http://www.wealthydragon.com/blog/2008/02/12/how-small-changes-can-make-a-big-difference/#comment-147 Richard, hi, There are some very powerful tools within Adwords - I'm guessing that you're referring to the conversion tracker..? That's a great way to weed out expensive keywords! Cheers, Martin. Richard, hi,

There are some very powerful tools within Adwords - I’m guessing that you’re referring to the conversion tracker..? That’s a great way to weed out expensive keywords!

Cheers,

Martin.

]]> By: WealthyDragon http://www.wealthydragon.com/blog/2008/02/12/how-small-changes-can-make-a-big-difference/#comment-146 WealthyDragon Mon, 18 Feb 2008 06:14:10 +0000 http://www.wealthydragon.com/blog/2008/02/12/how-small-changes-can-make-a-big-difference/#comment-146 Hi AnneMarie, Glad you found it useful and good luck with your testing! Cheers, Martin. Hi AnneMarie,

Glad you found it useful and good luck with your testing!

Cheers,

Martin.

]]> By: Mark McCullagh http://www.wealthydragon.com/blog/2008/02/12/how-small-changes-can-make-a-big-difference/#comment-145 Mark McCullagh Mon, 18 Feb 2008 02:42:52 +0000 http://www.wealthydragon.com/blog/2008/02/12/how-small-changes-can-make-a-big-difference/#comment-145 Split testing landing pages is a valuable way to improve their effectiveness. In the first free video of his "Building on a Budget" series, Mike Dillard clearly illustrates how small , and I mean small, changes in a landing page can DOUBLE the pages productivity. Very cool. Split testing landing pages is a valuable way to improve their effectiveness.

In the first free video of his “Building on a Budget” series, Mike Dillard clearly illustrates how small , and I mean small, changes in a landing page can DOUBLE the pages productivity.

Very cool.

]]> By: AnneMarie Callan http://www.wealthydragon.com/blog/2008/02/12/how-small-changes-can-make-a-big-difference/#comment-144 AnneMarie Callan Sun, 17 Feb 2008 22:54:28 +0000 http://www.wealthydragon.com/blog/2008/02/12/how-small-changes-can-make-a-big-difference/#comment-144 Martin This is a great post because I think it is something we all think is more complicated than it actually is and the way you have described the method of doing it is very clear. I should do it more often myself and after reading this, I am going to do it this week. AnneMarie Martin
This is a great post because I think it is something we all think is more complicated than it actually is and the way you have described the method of doing it is very clear.

I should do it more often myself and after reading this, I am going to do it this week.

AnneMarie

]]> By: Richard Day http://www.wealthydragon.com/blog/2008/02/12/how-small-changes-can-make-a-big-difference/#comment-143 Richard Day Sun, 17 Feb 2008 17:41:51 +0000 http://www.wealthydragon.com/blog/2008/02/12/how-small-changes-can-make-a-big-difference/#comment-143 Your article is very informative. For anyone who is doing Google Adwords, this task of comparing the pages can be simplified greatly. They offer, as you know, an easy to compare the effectiveness of several versions of your landing page. I have found that the most sensative item is the title. Your article is very informative. For anyone who is doing Google Adwords, this task of comparing the pages can be simplified greatly. They offer, as you know, an easy to compare the effectiveness of several versions of your landing page. I have found that the most sensative item is the title.

]]> By: WealthyDragon http://www.wealthydragon.com/blog/2008/02/12/how-small-changes-can-make-a-big-difference/#comment-141 WealthyDragon Sun, 17 Feb 2008 10:48:57 +0000 http://www.wealthydragon.com/blog/2008/02/12/how-small-changes-can-make-a-big-difference/#comment-141 Troy, hi, Thanks - and I do agree with you about video, but I also think it needs to be good quality. Not professional, studio produced stuff, but good quality. There's a lot of really bad video on websites out there and it's more of a turn off than a turn on! I use audio on my sites (and I'll be putting some on here in the next couple of weeks) but I have to say that I need a lot more practice (as well as some more equipment) before I can put up a decent quality video! Cheers, Martin. Troy, hi,

Thanks - and I do agree with you about video, but I also think it needs to be good quality. Not professional, studio produced stuff, but good quality. There’s a lot of really bad video on websites out there and it’s more of a turn off than a turn on!

I use audio on my sites (and I’ll be putting some on here in the next couple of weeks) but I have to say that I need a lot more practice (as well as some more equipment) before I can put up a decent quality video!

Cheers,

Martin.

]]> By: WealthyDragon http://www.wealthydragon.com/blog/2008/02/12/how-small-changes-can-make-a-big-difference/#comment-140 WealthyDragon Sun, 17 Feb 2008 10:45:32 +0000 http://www.wealthydragon.com/blog/2008/02/12/how-small-changes-can-make-a-big-difference/#comment-140 John hi, I'm not sure I understand exactly the kind of testing capabilities you're looking for, but if you check out Google Website Optimiser it may have what you're looking for. They call it Multivariate testing. Hope it helps! Cheers, Martin. John hi,

I’m not sure I understand exactly the kind of testing capabilities you’re looking for, but if you check out Google Website Optimiser it may have what you’re looking for. They call it Multivariate testing.

Hope it helps!

Cheers,

Martin.

]]> By: Troy Dooly http://www.wealthydragon.com/blog/2008/02/12/how-small-changes-can-make-a-big-difference/#comment-139 Troy Dooly Sun, 17 Feb 2008 04:36:36 +0000 http://www.wealthydragon.com/blog/2008/02/12/how-small-changes-can-make-a-big-difference/#comment-139 Martin, This is an excellent post. You are so right that it is the small things that make the big difference in landing or lead capture pages. I would also say that if someone really wants to get the edge on their competition, they should add a personal video on their landing page. Reading copy is great, but grabbing your visitor's emotions by creating a compelling and relevant video will build trust faster than anything else. I would also say that a personal guarantee can go a long way when you are looking dead in the camera promising your potential client or business partner they will not be disappointed. Martin,

This is an excellent post. You are so right that it is the small things that make the big difference in landing or lead capture pages.

I would also say that if someone really wants to get the edge on their competition, they should add a personal video on their landing page. Reading copy is great, but grabbing your visitor’s emotions by creating a compelling and relevant video will build trust faster than anything else.

I would also say that a personal guarantee can go a long way when you are looking dead in the camera promising your potential client or business partner they will not be disappointed.

]]> By: John Santiago http://www.wealthydragon.com/blog/2008/02/12/how-small-changes-can-make-a-big-difference/#comment-138 John Santiago Sat, 16 Feb 2008 04:23:40 +0000 http://www.wealthydragon.com/blog/2008/02/12/how-small-changes-can-make-a-big-difference/#comment-138 Thanks for the well-written article. Test, test, test is very important. And thanks for the Google optimiser and Split test A/B advice. Now if we can only figure how to test multiple elements on a tracking page with one test? Thanks for the well-written article. Test, test, test is very important. And thanks for the Google optimiser and Split test A/B advice. Now if we can only figure how to test multiple elements on a tracking page with one test?

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