I’m pleased you found it useful,

Cheers,

Martin.

Interesting that you type for two markets. I’ve tried to write consistently in UK English – not out of disrespect to US readers but because that’s how I learnt to spell.

Also – this blog is going to get read by people globally – so writing for a specific market wouldn’t be possible.

I admire your ability to tailor your writing that accurately, though!

Cheers,

Martin.

Thanks – glad you enjoyed the post.

I actually see ALL CAPS as screaming at people – one of the quickest ways to get me to leave a page!

Both of your points highlight the need (in my view) to show respect to your readers. Poor grammar, spelling errors, all caps and the rest indicate a lack of respect to your readers – not a good way to build trust and respect!

Thanks again,

Martin.

But the spelling point you made is something I keep forgetting about because I type for both the UK and the USA market, I must make a note of that.

Sometimes UK people tell me I have spelt jewelry wrong but it is right in USA. Perhaps over time, the dictionary will accept both … wishful thinking.

Quite simply – I forgot to mention it!

My mistake and thanks for pointing it out because it’s definitely another tool you can use to give your readers a road map through your message.

Cheers,

Martin.

Thanks – and absolutely bang on with all your points! You just stole my next week’s post..!

Seriously – bang on and thanks for those,

Cheers,

Martin.

This is a very imformative article. I notice you don’t mention highlighting words with a different colour. Love to know your opinion on that.

AnneMarie

Also there needs to be a call to action preferably with a ps or a pps or even a ppps.

Somewhere in the letter the offer needs to one where the reader feels they cannpot lose whatever happens with perhaps a guaranteed money back offer and or a free gift.