I saw a question today that asked if double opt-in was really necessary for growing and managing your list.

In my view it’s a no-brainer: you weed out people who are not really serious about your offer, which keeps your list cleaner, and you’re protected in case someone screams ‘spam’ – an important consideration since a successful spam prosecution against you could put you out of business.

I touched on this in an earlier post about free autoresponders, but here are some other thoughts from around the web on list building and email marketing in general:

A list is not a bucket…

We know we have to double opt-in, and we know we have to avoid certain words, and keep our eyes on blacklists, etc. NOTE: If you DON’T know the above stuff - if you’re a list-building newbie - just stick with me until the end and I’ll …

Aweber.com Tip: Customizing Your Confirm Message

You already know double opt-in email subscribers are like money in the bank. You also know how frustrating it is when you go through all the trouble to get someone to give you their email only to have them not confirm their email. …

The Ultimate Email Marketing Guide: 15 tips to fast email …

Opt-out lists, including ‘double-opt-in’ (user must click to approve the email). Tip: It’s important to have a strict and trusted email service. Reputable email marketing companies will upload a few emails from your list and test your …

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