It’s both, really. The content on the page is crucial, but you also need to have your page structured correctly – the correct use of META tags, H tags, Alt tags and so on.

Cheers,

Martin.

Glad it was useful

Cheers,

Martin.

Nino Natividad
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Long time no see – how are you?

Leveraging the popularity of existing domains for quick and powerful ranking is extremely well illustrated by those who set up blogs on WordPress.com, Blogger.com or other hosted blogging platforms.

In my own experience some years ago now, I set up a new blog on WordPress.com and it was in the search results and drawing traffic a couple of days later. For a brand new ’site’ in those days that was quite good.

So I definitely agree with the process of leveraging popular domains.

But you still need to have the content, because if the ‘property’ never gets updated it falls under the radar pretty quickly.

Cheers,

Martin.

Another strategy is to take what the Wealthy Dragon has outlined here and apply it to profiles on existing networks.

For example, we’ve noticed at Referral Key that our member profiles are beginning to get ranked by Google. This means that a small business owners can leverage the popularity of Referral Key to get found in searches.

This strategy is by no means limited to Referral Key. In fact, I suggest you reserve URLs on many sites i.e. Facebook, Linked In, etc.

Be sure to create an enticing profile because the content may get spidered by Google and more importantly this content will need to entice prospects to contact you.

This is the equivalent of opening a “brick and mortar” in a prime location. For example, opening an ice cream shop in a mall, on a boardwalk, at an amusement park, or an airport could have huge benefits as far traffic.

The best part about leveraging large networking sites… the space is free!

best,
Chris O.
Referral Key
“Where People Come to Exchange Referrals”