You’ve been banned for life by Google. No recourse, no further discussion.
That was the opening message in an advertising pitch I saw recently for a book on Google Adwords.
And it annoyed the hell out of me.
It’s the kind of advertising that gives Internet Marketers a bad reputation, and yet it obviously works or people wouldn’t continue to use it.
But let’s look at reality.
Can Google ban you for life? You personally?
No. How could they enforce it?
They could terminate your Adwords account, but you could change ISP’s (to get a new IP address), change your hosting provider (another new IP address), get a new PC (to remove any tracks), open another account in a different name, with a different credit card, and you’re back in business.
You could even get a proxy if you wanted to.
And, at the end of the day, Google wants your money.
The way they deal with someone who doesn’t play by their rules is to give your campaigns such a low quality score that you’re paying 10′s of dollars a click.
The simple fact is Google can’t ban you for life because they could never enforce it.
And, even if they get all shirty and de-index your site, you can still go through the tons of information that’s available in Google Webmaster’s Tools to learn what they like.
Then you can fix up your site and ask for it to be re-indexed. As long as it meets the guidelines, you’ll be back in business.
So when you see advertising that’s based on scaremongering stop and think things through logically. And if you’re new to the game ask someone who’s been around for a bit.
I can almost guarantee that the claims being made will be wildly exaggerated.
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{ 2 comments… read them below or add one }
Thanks, it is overwhelming to try to differentiate between the marketing gimicks and the real information that can help a new website owner. I will be back to read more.
John Willoughby´s last blog ..Your Escrow Account : Real Estate Taxes and Homeowners Insurance
Hi John,
I agree – I remember how it was when I started out
But you need to hook up as soon as you can with someone you feel comfortable with and then keep exploring.
By which I mean this: I got involved with Wealthy Affiliate soon after I started and they were great. But since then I’ve found 2 or 3 other people that I’ve learned an enormous amount from and who are not part of the Hype Marketing crowd.
If you don’t find someone (or a group/forum/membership site) like that, it’s a question of learning the hard way – and that can be expensive.
Always think of Internet Marketing in the same way you would think of an off-line business – a restaurant, a local printing business or whatever. At the end of the day they’re no different, because they both require the same business skills and disciplines.
No quick fixes or silver bullets I’m afraid, and anyone who tries to sell you one of those is not helping you.
Cheers,
Martin.