From the category archives:
One of the problems with a blog is that the older an article becomes, the deeper it gets buried in the archives.
And that’s a shame because it means that some very good articles are often never seen by newer readers.
So I figured I’d do a ‘best of’ series. Once a month or so I’ll [...]
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A couple of weeks ago I told you about my content marketing experiment and, although it’s extremely early days yet, I thought a quick update would be good.
Remember, the experiment was to see whether I could start earning affiliate commissions off a travel site on which I did no paid promotions of any kind, at [...]
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Last week I mentioned that I’d been building a new travel site. It’s up now, and it’s an experiment with Content Marketing.
So here’s my thought process behind the site and the way I’ve set it up. Going forward, I’ll update you on the progress of the site as it grows and (hopefully!) starts to [...]
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A statement of the obvious? Not necessarily.
When I first started researching the idea of working online I found a gazillion sites offering me ‘foolproof’ systems that would ‘guarantee’ to have me earning thousands a week by this time next month.
And none of them involved a product.
Many (if not most) of the MLM or Direct Sales [...]
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A couple of incidents recently reminded me of two important principles when it comes to launching websites:
Firstly: KISS
Secondly: GIOT
KISS stands for Keep It Short and Simple
GIOT stands for Get It Out There.
Despite my best efforts, the project I’m currently leading here in HK is in danger of failing because of KISS – or the lack [...]
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You’ve been banned for life by Google. No recourse, no further discussion.
That was the opening message in an advertising pitch I saw recently for a book on Google Adwords.
And it annoyed the hell out of me.
It’s the kind of advertising that gives Internet Marketers a bad reputation, and yet it obviously works or people wouldn’t [...]
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10 years ago ‘build it and they’ll come’ worked on-line. Today it doesn’t.
Today there are so many web pages out there that any site that hopes to receive visitors has to be positioned well and promoted cleverly.
And the bar is getting higher all the time.
Someone with next to zero technical skills can sign up with [...]
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A question I saw in a forum today: How do I get started in Internet and Affiliate Marketing?
The person asking the question had read tons of guru books and tried a whole lot of different things, but nothing had worked for him.
Here’s the answer I offered:
Boy, do I sympathise with what you’re going through..! [...]
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Brian Clark recently released the Authority Rules report. If you haven’t read it you must – it contains enormous value.
But, even more interesting, he recently published a post on CopyBlogger that explained his strategy behind Authority Rules.
Rarely have I seen a better example and lesson in how to market on-line – both the Authority Rules [...]
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The question of whether or not to disclose your affiliate links came up in an article I read on Darren Rowse’s ProBlogger blog today.
It often generates discussion, and the FTC recently got into the act by saying it thought that on-line advertisers should adhere to the same standards as off line advertisers.
It will, by all [...]
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I’ve just read Brian Clark’s latest freebie, Authority Rules.
Releasing a publication as good as this for free is, itself, a master-class in marketing on-line.
Seth Godin talks about doing things that are remarkable in order to create authority and get people to notice you.
Authority Rules expands the boundaries of remarkable. By a long way.
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