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From the category archives:

Internet Marketing

Social Network Marketing in Business – What’s Changed?

by Martin on 27 July, 2009

in Internet Marketing

I reviewed an article I wrote about 11 months ago on the use of on-line Social Networking in business to see whether much has changed.
What I found is that some things have changed, but the basic premise has not.
You still have to recognise some basics and work with them, and you still need to put [...]

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How Not To Succeed At Social Network Marketing

by Martin on 22 May, 2009

in Internet Marketing

I was at a real-world social networking do last night and saw a perfect example of what not to do.
I also saw a perfect example of how it should be done.
The interesting thing is that, quite by chance, both these examples came from people in the same industry – they were both head hunters.
So what [...]

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How Social Network Marketing Has Evolved

by Martin on 27 April, 2009

in Internet Marketing

A long while back I wrote an article here about social network marketing.
As with anything on the Internet, things move on very quickly, and social network marketing is no exception.
So here’s an update on what I do today to promote my blog through the social networks.
About a year ago everything was about getting your profile [...]

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Online Businesses You Can Start and Ways to Promote Them

by Martin on 2 April, 2009

in Internet Marketing

There are limitless opportunities for starting up an Internet business, with more opening up each day.
But what are some of the more common Internet businesses around and how do you promote them?
If you’ve recently been laid off, or had your time cut back, or if you’re coming up to retirement age and had your pension, [...]

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How to Get the Best Bang For Your PPC Buck

by Martin on 3 March, 2009

in Internet Marketing

Previously I’ve touched on a simple market research approach and some marketing channels for promoting your website.
Now I’ll look in more detail at one of the channels I referred to and explore some ways to maximize your investment. Another channel next time.
First off let’s recognize that in Marketing, as in everything, you get what [...]

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Is Twitter The New List?

by Martin on 27 February, 2009

in Internet Marketing

A couple of years ago the mantra in Internet Marketing circles was ‘build your list’.
It made a lot of sense to build a list (a warm market you could promote to for free), but it kind of overlooked the fact that in order to get a list you first had to get people to your [...]

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Developing a Marketing Plan: Marketing Channels

by Martin on 23 February, 2009

in Internet Marketing

In this post I talked about Market Research and I looked at a simple, quick and effective way to research a product or business online. Now it’s time to develop a Marketing Plan.
In this article we’ll take a look at some channels through which you can promote your site.
Because this one’s turned out quite long, [...]

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Quick and Simple Market Research

by Martin on 22 February, 2009

in Internet Marketing

I was asked in a forum recently to describe what a Marketing Plan is, so I figured I’d turn my answer into a blog article.
But before you can develop a Marketing plan for your product or website you need to undertake some Market Research.  This will enable you to identify a product, a market and [...]

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How to Use Tags To Keep Your Readers

by Martin on 18 February, 2009

in Internet Marketing

I wrote a post here about the difference between categories and tags but, when I reviewed it this week, I found that it’s incomplete.  So here’s an update.
In that post I talked about categories being like filing cabinets, containing all your posts on a given subject area.
What I didn’t say, and should have, is that [...]

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Niche Analysis Made Easy

by Martin on 27 January, 2009

in Internet Marketing

One of the areas that I’ve had the most difficulty with since I’ve been working in IM is finding and analyzing a niche.  And based on the statistics for this post it seems that a lot of others have the same difficulty!
It’s been proven time and again that to be successful in Internet Marketing you [...]

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Will This Improve My Adwords Conversion Rate?

by Martin on 25 January, 2009

in Internet Marketing

I’m not a heavy user of PPC, but I do run a few campaigns.  PPC advertising is becoming ever more expensive so I spend a lot of time now optimizing my campaigns to improve my conversion rate.
Here’s something I tried a few days ago.  I haven’t been running this long enough to be able to [...]

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Introductory Video on Google Friend Connect

by Martin on 17 January, 2009

in Internet Marketing

As a quick update to my last post on Google Friend Connect I found this introductory video on GFC from Google. It’s only about a minute and a half long but it shows you how to sign up and get going:Enjoy!

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