From the category archives:
I read a post recently in a forum that argued quite strongly that META tags are a waste of time.
The argument was that they don’t serve a useful purpose any more, with the exception of the Title and Description tags.
I disagreed quite strongly with that position.
Here’s why:
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I received a question through my Dear Martin page the other day from someone who was asking how backlinks affected page rank, and how the ‘nofollow’ tag affected backlinks – therefore affecting page rank.
Here’s the response I offered:
The first thing I’d say is don’t get hung up on Page Rank and all that other SEO-type [...]
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Here’s a question I saw in a forum this week: is it better to have a good page rank or lots of visitors to your site.
The person in question had a site which was focused on design and design services, so my opening response was that what they really wanted was lots of visitors who [...]
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Here’s a list of the top 10 SEO activities I do for a new site. I…:
Complete my META tags for each page of my site. I complete all available META tags and I complete them individually for each page.
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Here’s another question I saw in a forum this week: what’s the difference between Search Engine Optimisation and Social Marketing, or are they the same thing. Here’s the reply I offered:
They are different things but Social Marketing will help your Search Engine Optimisation (SEO) efforts, if you do it properly.
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