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Products, services and step-by-step processes to cut through the confusion and help you to grow a profitable online business.

All in plain, simple English.

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From the category archives:

Web Basics

What is WordPress?

by Martin on 29 October, 2009

in Web Basics

In this post I referred to a question I saw in one of the forums: what is WordPress?
Given that I write this blog for people who are new, or relatively new, to working on-line, and it contains over 40 articles on WordPress, I have been remiss in not writing one that describes exactly what it [...]

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Variable Width Websites: An Update

by Martin on 1 October, 2009

in Web Basics

A while ago I wrote about converting some of my websites to variable width.
My thinking at the time was that, for someone using a wide-screen monitor, the appearance would be better if the content expanded to fill a larger portion of the screen.
Having got a couple of them successfully converted I had second thoughts. I [...]

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What’s All This SEO Stuff?

by Martin on 6 July, 2009

in Web Basics

When you first start working online the amount of jargon and acronyms you see can be extremely off-putting.
Which is no different from starting any new type of activity, by the way, but for people who may be a bit nervous of technology it can be enough to keep you from getting started.
So let’s de-mystify one [...]

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Do I Need to Learn HTML?

by Martin on 18 June, 2009

in Web Basics

Do I need to learn HTML and SEO?  This was a question I saw in a forum today.
For people new to working on-line learning these new skills with strange acronyms can be daunting.
In another post I talked about how I tried to start my Internet business without a website because I didn’t want to learn [...]

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What is CSS?

by Martin on 11 June, 2009

in Web Basics

In this post I said that CSS is one of the codes or languages that have been developed to work with HTML, to improve the efficiency with which the fonts and styling of a website are defined.
So what is CSS?
CSS stands for Cascading Style Sheets and it’s the way the themeing or styling of modern [...]

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What is FTP?

by Martin on 8 June, 2009

in Web Basics

Before I started building websites FTP was one of those terms that I heard but never understood.
In fact, I initially hoped I could run an on-line business without ever needing to build a website just so I didn’t have to deal with things like FTP 
Well, I found out the hard way I couldn’t [...]

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How Does a Website Work?

by Martin on 3 June, 2009

in Web Basics

A friend told me the other day that although he read all my articles he didn’t understand any of them.  Not one.
Which gave me an idea …
Why not set up a new category and write a bunch of articles for people who are absolutely, completely new to the web (and possibly a bit nervous of [...]

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How to Build a Variable Width Website

by Martin on 18 January, 2009

in Web Basics

Why would you want to build a variable-width website?
Because the range of screen widths on which people browse the internet now ranges from around 12 inches to twice that size.
And if you choose to view your PC through your TV you could be viewing web pages on screens many times bigger than people were using [...]

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