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I’ve read a lot of posts on overcoming writer’s block (or blogger’s block) recently so I thought I’d add one of my own. If you’re blogging to a schedule (you should be, if you’re treating your blog as a business) the time for your next article will often come around when you’re feeling uninspired. You’re [...]
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I’ve had two reality checks in the last 24 hours: Firstly, I was helping a friend with something last night when he asked me to explain one of my articles to him (this one). And I thought I wrote clear, jargon-free posts! The second was a question someone asked in the Warrior Forum: ‘What is [...]
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Interesting question in the Warrior Forum today: are WordPress posts treated as pages on-line and should I target individual keywords in posts? The short answer is ‘yes’ and ‘yes’. Which led me to thinking about how to write an optimised article. Here are the steps I follow: Step 1: Optimising my post content.
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Just lately the term ‘blogging voice’ seems to be popping up everywhere. What on earth does it mean? A new technology? Audio blogging? Actually no. It’s much simpler than that in concept, but quite tough to get in practice. But you do need to get it, because it forms part of your branding.
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If you’re going to be successful on the Web at getting sales or opt ins you have to have well written copy. You can buy in copywriting through ghost writers or you can improve your own effectiveness at copywriting, which is probably cheaper. Here are some ways to improve the quality of the copy on [...]
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