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A couple of weeks ago I told you about my content marketing experiment and, although it’s extremely early days yet, I thought a quick update would be good.
Remember, the experiment was to see whether I could start earning affiliate commissions off a travel site on which I did no paid promotions of any kind, at [...]
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Last week I mentioned that I’d been building a new travel site. It’s up now, and it’s an experiment with Content Marketing.
So here’s my thought process behind the site and the way I’ve set it up. Going forward, I’ll update you on the progress of the site as it grows and (hopefully!) starts to [...]
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Another question I saw recently: how do I build incoming links to my site?
So why are incoming links important?
Because they are the search engines’ way of assessing how good your site is. And if they think your site is good they’ll send you lots of visitors.
The logic goes that if lots of sites (particularly good [...]
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How can I SEO my WordPress blog? How can I make it easy to find on-line?
Those are questions I see quite often in the forums.
The fact is, your WordPress blog is already pretty search engine friendly.
If you don’t believe me take it from Matt Cutts, head of anti-spam at Google – here’s what he says [...]
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Matt Cutts is head of the Anti-Spam Team at Google – so he knows a thing or two about how to do well in the Google natural search results.
In this video he talks about WordPress (and why he uses it), how to set it up, things to do and things to avoid if you want [...]
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I’ve just read Brian Clark’s latest freebie, Authority Rules.
Releasing a publication as good as this for free is, itself, a master-class in marketing on-line.
Seth Godin talks about doing things that are remarkable in order to create authority and get people to notice you.
Authority Rules expands the boundaries of remarkable. By a long way.
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In this post I talked about Market Research and I looked at a simple, quick and effective way to research a product or business online. Now it’s time to develop a Marketing Plan.
In this article we’ll take a look at some channels through which you can promote your site.
Because this one’s turned out quite long, [...]
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I wrote an article a couple of days ago on the 10 steps I follow when setting up a new website so that it will bring me consistent numbers of visitors. Today I went looking for what other people are doing to build up the number of visitors to their sites.
Here are 3 articles. [...]
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I read a post today from someone who’s experienced the frustration of focusing on the Search Engines for their website traffic.
The problem is – the search engines keep changing their algorithms in order to improve the relevance of their results and to block loopholes the black-hatters find. And this can really blow your search engine [...]
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I saw this question today in one of the forums: how to market a new business without spending thousands.
If it’s just money you’re talking about then there are quite a few ways, but none of them are truly free. You will always have to invest time and effort.
I’m going to restrict this to marketing online. [...]
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I just saw an interesting question in a forum: how does a blog help with SEO? Here’s the answer I offered:
An active (and that’s important) blog is attractive to a search engine for three primary reasons:
It’s updated with new information regularly
Through the mechanism of tags and categories (or labels on blogger), its content is well [...]
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Last week my free traffic post focused on Traffic Exchanges, so in my usual style I’ve gone out trolling around the net to see what others are saying.
Here are 3 different articles. Be aware that one of them is a review of a specific product – so there will be affiliate links there (not [...]
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