Here you will find products, services and step-by-step processes that will cut through the jargon and help you to grow a profitable Internet Marketing business.
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Bear with me while I set the background… A little over a year ago I wrote an article setting out how to install and manage widgets on WordPress. Two weeks later, WordPress released version 2.8 which completely invalidated my article because they changed the way widgets were managed. So I wrote an article on widgets [...]
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I have an interesting problem that I’ve wrestled with for a while: 99% of my search engine traffic on this site comes from Google. While I’m delighted that Google sends me a lot of traffic, there are two problems: I’m missing out on the 40% or so of web search traffic that Yahoo accounts for [...]
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A while ago I wrote about hitting Google page 1 out of 192,000,000 results for the search term ‘online home business tips’. Having hit that target I confidently waited for my traffic to start kicking up. But it remained pretty much unchanged. Digging a bit further revealed that although there were around 200,000,000 results for [...]
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I’m just completing an SEO review on the website of a local business, and I thought it may be helpful to talk generally about some of the major points that came out. Don’t fret – total confidentiality is guaranteed! First thing to keep in mind: Search Engine Optimisation is a dynamic environment. The search engines [...]
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A friend of mine talked to me the other day about getting more traffic to his site: how to do it quickly and for free. Unfortunately, quick traffic doesn’t generally come free – you need to pay for that, usually via PPC. But here are 4 ways you can build up a healthy level of [...]
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Time for another update on my content marketing experiment. (Here’s the last update). Remember what the experiment’s about: I set up a travel website on 1st February, for the purpose of earning affiliate income through promoting tours to Asia. It’s built with WordPress and configured to look like a static website. The objective is to [...]
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A couple of weeks ago I told you about my content marketing experiment and, although it’s extremely early days yet, I thought a quick update would be good. Remember, the experiment was to see whether I could start earning affiliate commissions off a travel site on which I did no paid promotions of any kind, [...]
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Last week I mentioned that I’d been building a new travel site. It’s up now, and it’s an experiment with Content Marketing. So here’s my thought process behind the site and the way I’ve set it up. Going forward, I’ll update you on the progress of the site as it grows and (hopefully!) starts to [...]
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Another question I saw recently: how do I build incoming links to my site? So why are incoming links important? Because they are the search engines’ way of assessing how good your site is. And if they think your site is good they’ll send you lots of visitors. The logic goes that if lots of [...]
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How can I SEO my WordPress blog? How can I make it easy to find on-line? Those are questions I see quite often in the forums. The fact is, your WordPress blog is already pretty search engine friendly. If you don’t believe me take it from Matt Cutts, head of anti-spam at Google – here’s [...]
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Matt Cutts is head of the Anti-Spam Team at Google – so he knows a thing or two about how to do well in the Google natural search results. In this video he talks about WordPress (and why he uses it), how to set it up, things to do and things to avoid if you [...]
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I’ve just read Brian Clark’s latest freebie, Authority Rules. Releasing a publication as good as this for free is, itself, a master-class in marketing on-line. Seth Godin talks about doing things that are remarkable in order to create authority and get people to notice you. Authority Rules expands the boundaries of remarkable. By a long [...]
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In this post I talked about Market Research and I looked at a simple, quick and effective way to research a product or business online. Now it’s time to develop a Marketing Plan. In this article we’ll take a look at some channels through which you can promote your site. Because this one’s turned out [...]
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I wrote an article a couple of days ago on the 10 steps I follow when setting up a new website so that it will bring me consistent numbers of visitors. Today I went looking for what other people are doing to build up the number of visitors to their sites. Here are 3 articles. [...]
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