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When you walk into a department store for the first time I’m willing to bet you immediately look for signs telling you where everything is. If you see them you’ll go deeper into the store to find what you’re looking for. If you don’t, you’ll either ask someone or turn round and leave. It’s no [...]
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I’m not a heavy user of PPC, but I do run a few campaigns. PPC advertising is becoming ever more expensive so I spend a lot of time now optimizing my campaigns to improve my conversion rate. Here’s something I tried a few days ago. I haven’t been running this long enough to be able [...]
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One of the ways to improve the conversion rate of a landing page is to improve the amount of trust you establish with your visitors. And, as always, you have about 5 seconds in which to do it. So how can you develop trust? Here are 6 ways: 1) Place a picture of yourself on [...]
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