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You’ve been banned for life by Google. No recourse, no further discussion.
That was the opening message in an advertising pitch I saw recently for a book on Google Adwords.
And it annoyed the hell out of me.
It’s the kind of advertising that gives Internet Marketers a bad reputation, and yet it obviously works or people wouldn’t [...]
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Previously I’ve touched on a simple market research approach and some marketing channels for promoting your website.
Now I’ll look in more detail at one of the channels I referred to and explore some ways to maximize your investment. Another channel next time.
First off let’s recognize that in Marketing, as in everything, you get what [...]
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I’m not a heavy user of PPC, but I do run a few campaigns. PPC advertising is becoming ever more expensive so I spend a lot of time now optimizing my campaigns to improve my conversion rate.
Here’s something I tried a few days ago. I haven’t been running this long enough to be able to [...]
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I saw an interesting comment in one of the forums this week:
“… I’m not really worried about any SEO benefits because I’ll drive traffic with PPC and articles…”
This got me thinking about how easy it is to become too focused on one particular system or channel.
But to do that is like fighting with one hand [...]
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One of the requests that I often see on the Warrior Forum is for members to review a re-designed landing page and say whether or not it’s better than the old one.
Clearly it’s good to get other peoples’ views on how effective a new landing page is but, at the end of the day, there’s [...]
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