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Products, services and step-by-step processes to cut through the confusion and help you to grow a profitable online business.
All in plain, simple English.
Contact me if you have any questions. Or just start exploring the site through the search box or links in the sidebars to the right. Enjoy!
by Martin on 5 November, 2009
in Blogging
Another question I saw recently: how do I build incoming links to my site?
So why are incoming links important?
Because they are the search engines’ way of assessing how good your site is. And if they think your site is good they’ll send you lots of visitors.
The logic goes that if lots of sites (particularly good [...]
by Martin on 22 July, 2009
in SEO
I’m often amazed when I look at the source code of web pages, because creating a page that’s optimised for the search engines is so straightforward – yet so seldom done.
I’ve said repeatedly: Search Engine Optimisation (SEO) is not a black art, so don’t let anyone tell you it is.
All you need to know about [...]
When you first start working online the amount of jargon and acronyms you see can be extremely off-putting.
Which is no different from starting any new type of activity, by the way, but for people who may be a bit nervous of technology it can be enough to keep you from getting started.
So let’s de-mystify one [...]
by Martin on 27 May, 2009
in SEO
I read a post recently in a forum that argued quite strongly that META tags are a waste of time.
The argument was that they don’t serve a useful purpose any more, with the exception of the Title and Description tags.
I disagreed quite strongly with that position.
Here’s why:
by Martin on 18 December, 2008
in SEO
Here’s a question I saw in a forum this week: is it better to have a good page rank or lots of visitors to your site.
The person in question had a site which was focused on design and design services, so my opening response was that what they really wanted was lots of visitors who [...]
by Martin on 14 December, 2008
in SEO
Here’s a list of the top 10 SEO activities I do for a new site. I…:
Complete my META tags for each page of my site. I complete all available META tags and I complete them individually for each page.
by Martin on 10 December, 2008
in SEO
Here’s another question I saw in a forum this week: what’s the difference between Search Engine Optimisation and Social Marketing, or are they the same thing. Here’s the reply I offered:
They are different things but Social Marketing will help your Search Engine Optimisation (SEO) efforts, if you do it properly.
by Martin on 27 October, 2008
in SEO
I saw another question on how to use META tags today, specifically on the use of Title, Description, Keywords and Footer. Here’s a copy of my response:
The Title tag is what appears in the blue bar at the very top of your browser window.
Google currently appears to place a lot of emphasis on this in [...]
by Martin on 6 October, 2008
in SEO
I just saw an interesting question in a forum: how does a blog help with SEO? Here’s the answer I offered:
An active (and that’s important) blog is attractive to a search engine for three primary reasons:
It’s updated with new information regularly
Through the mechanism of tags and categories (or labels on blogger), its content is well [...]
by Martin on 1 October, 2008
in Blogging
I’ve written a couple of times before (here and here) on whether or not to pay attention to the ‘no follow’ attribute when making comments on blogs. And both of those posts link to excellent posts by Jack Humphrey on the subject.
But I thought I’d scout around the web and bring you some differing [...]
by Martin on 24 September, 2008
in Blogging
I saw another excellent rant by Jack Humphrey today on the question of No Follow.
Do you still look for No Follow blogs to comment on or link to? If you do you’re wasting time and losing traffic.
I’ve written many times now, here and here for starters, on why it’s important to write for people, not [...]
Note: I re-read this article recently and found it needed updating, so I’ve added the update at the end.
I got a question from a friend the other day on how to set up the All-in-One-SEO plugin for Wordpress. I figured that if she needed to know maybe others do too, so here’s how I replied:
“… [...]