Here’s a series of articles on different aspects of blogging.
Blogging is a great way to develop a web presence that attracts lots of natural search engine traffic, but it requires some specific skills.
This series of articles looks at different aspects of blogging from the mechanical perspective – they’re more about process than promotion.
Click the headline to see the full article and leave a comment if you need me to clarify anything.
A couple of years ago RSS was THE big thing. If you didn’t have RSS available on your site you were doomed to Internet Marketing failure. I had multiple ways and places people could sign up to my RSS feed, and I used various encouragements to get them to do so. Today I have only [...]
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When I look back at the early articles I wrote on my first blog I swing between cringing with embarrassment and smiling to myself. I had no idea how to write for the web. I wrote for the Corporate world. I’d been in it for more than 20 years and I was great at creating [...]
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Another question I saw recently: how do I build incoming links to my site? So why are incoming links important? Because they are the search engines’ way of assessing how good your site is. And if they think your site is good they’ll send you lots of visitors. The logic goes that if lots of [...]
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I’ve read a lot of posts on overcoming writer’s block (or blogger’s block) recently so I thought I’d add one of my own. If you’re blogging to a schedule (you should be, if you’re treating your blog as a business) the time for your next article will often come around when you’re feeling uninspired. You’re [...]
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I’ve had two reality checks in the last 24 hours: Firstly, I was helping a friend with something last night when he asked me to explain one of my articles to him (this one). And I thought I wrote clear, jargon-free posts! The second was a question someone asked in the Warrior Forum: ‘What is [...]
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Interesting question in the Warrior Forum today: are WordPress posts treated as pages on-line and should I target individual keywords in posts? The short answer is ‘yes’ and ‘yes’. Which led me to thinking about how to write an optimised article. Here are the steps I follow: Step 1: Optimising my post content.
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I saw an interesting question in a forum this week: Why don’t the comments I leave on blogs get approved? I can only speak for myself, but here are some of my thoughts, for what they’re worth: I get a lot of comments that are clearly there just for the link. I mean screamingly, obviously [...]
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RSS subscribe buttons (that thing on the left) are an easy way to get people to sign up to your blog updates. Some themes come with them already installed, but some don’t – even though your blog does have an RSS feed. So if your theme doesn’t have an RSS button here’s how to set [...]
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