This series of articles is all about Internet Marketing, or Online Marketing – the process of marketing your website online and attracting targeted visitors to it.
It’s far better to have 1,000 visitors a day, 10 of whom buy something, than 10,000 none of whom buy anything. So the emphasis in all these articles is about quality, not quantity.
There are articles on Social Marketing, PPC, affiliate marketing and other tips and techniques on how to market successfully online.
If you’re new to working online my free eCourse on how to set up a business online may be helpful.
It’s free (did I mention that!?) and it covers the principles of Internet Marketing and Search Engine Optimisation, as well as taking you step-by-step through the process of finding a business, doing market research, finding a product (if you don’t already have one) and setting up an effective website.
Click the headline in the snippets below to read the full article and leave a comment under the article (or contact me) if you need clarification on anything.
I love flying, but I hate travelling by air. The entire process becomes more unpleasant every year. So when I had to travel to the UK recently for a family emergency, I determined to use a different approach: instead of taking a direct flight with mediocre service and uncomfortable seats, I decided to break the [...]
{ 0 comments }
What kind of website is yours? This site has, for a long time, been purely about delivering information and building an audience. Now, however, its purpose is changing to building a list in readiness for products that I’m planning. In the next couple of months you’ll see a move towards emphasising what I call my [...]
{ 10 comments }
I finished the first draft of The Absolute Beginner’s Guide to Setting up a Business Online today and tried to convert it into a PDF so I could pass it out to my reviewers. Unfortunately Windows 7, Office 2010 and Adobe Acrobat Standard 8 don’t work together (at least not on my machine) and Adobe [...]
{ 9 comments }
I recently tried to register on eBay – and the user experience was ghastly. The same when I tried to set up a Hangout on Google+ a few weeks ago. Why do these (and other) big sites think they’re so clever by presenting me with a Chinese user interface just because my IP address indicates [...]
{ 6 comments }
I was asked last week to write something on branding, and I remembered a branding article I wrote back in 2007, which you can find here. A lot of what I said in that article still holds true, but this article contains the benefit of 4 more years of online experience! Branding is about creating [...]
{ 0 comments }
Building up the traffic levels to a new website is the biggest job you face once you’ve got it launched. The temptation is to throw money at the problem and, in certain areas, this works well: buying traffic through PPC or other paid advertising channels, for example. But in a few areas it’s folly: directory [...]
{ 2 comments }
Two or three years ago the rage for webmasters was mobilizing their websites and, at the time, I wrote about my search for a mobile solution for this site. But I don’t have a mobile version of this site now and, although it occasionally crosses my mind, I don’t have any plan to get one. [...]
{ 8 comments }
