This series of articles is all about Internet Marketing, or Online Marketing – the process of marketing your website online and attracting targeted visitors to it.
It’s far better to have 1,000 visitors a day, 10 of whom buy something, than 10,000 none of whom buy anything. So the emphasis in all these articles is about quality, not quantity.
There are articles on Social Marketing, PPC, affiliate marketing and other tips and techniques on how to market successfully online.
If you’re new to working online my free eCourse on how to set up a business online may be helpful.
It’s free (did I mention that!?) and it covers the principles of Internet Marketing and Search Engine Optimisation, as well as taking you step-by-step through the process of finding a business, doing market research, finding a product (if you don’t already have one) and setting up an effective website.
Click the headline in the snippets below to read the full article and leave a comment under the article (or contact me) if you need clarification on anything.
This is one of those things that sits under your nose for years before you notice it. I’ve been a reader of Copyblogger almost since I started working online, meaning most of the past 4 years. One of the primary links on the Copyblogger website is Headline Writing, which links to a series of articles [...]
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I was helping a client with Adwords recently because they had run up a huge bill in just a couple of days with virtually no new business to show for it. As I said to them: the most important thing to remember with Adwords is that Google is the fox looking after the hen-house. Google [...]
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My Adwords account was suspended last week, so here’s cautionary tale for anyone new to using Google Adwords. And please note: this is not a whining post. I broke Adwords’ terms and conditions and my account was suspended. Fair cop. The point of this article is to help Adwords newbies realize just how easy it [...]
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During 2010 I found a few sites and tools that brought joy to my online-life. Here’s a run down: Without doubt, my favourite discovery was the shopping cart application, Ecwid. This is a hosted shopping cart application which you can integrate with WordPress, Facebook, Blogger, MySpace and 14 other platforms. Plus your hand-built static HTML [...]
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I’m currently working with a client on the second version of an eCommerce site. The first version had a clean, attractive design, but it suffered from a slow load time and numerous little glitches. And sales have been extremely disappointing. A large part of the reason for the poor performance of the site is the [...]
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My opt-in list has never grown all that quickly. For most of the time I’ve had an opt-in form on my site I’ve been getting up to 6 a day, or thereabouts. No more than that. And my list was not all that responsive either. There are lots of factors that contribute to this, including [...]
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