This series of articles is all about Internet Marketing, or Online Marketing – the process of marketing your website online and attracting targeted visitors to it.
It’s far better to have 1,000 visitors a day, 10 of whom buy something, than 10,000 none of whom buy anything. So the emphasis in all these articles is about quality, not quantity.
There are articles on Social Marketing, PPC, affiliate marketing and other tips and techniques on how to market successfully online.
If you’re new to working online my free eCourse on how to set up a business online may be helpful.
It’s free (did I mention that!?) and it covers the principles of Internet Marketing and Search Engine Optimisation, as well as taking you step-by-step through the process of finding a business, doing market research, finding a product (if you don’t already have one) and setting up an effective website.
Click the headline in the snippets below to read the full article and leave a comment under the article (or contact me) if you need clarification on anything.
I have a customer here in Hong Kong who is targeting incoming visitors, most of whom will come from the US, Europe or Australia. So when he asked me to take over the management and maintenance of his site it presented a good opportunity to review his objectives for it. Which is when I learned [...]
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A question I saw on LinkedIn today reminded me of a conversation I had with a client recently about Pay Per Click, and how to get the best out of it. The first point I made to my client was this: PPC is a great supplementary tool but it’s not something to base your business [...]
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Interesting meeting with a customer today. They’re an existing business with offices in a number of countries and a website that’s supposed to be a business development channel. Except it’s not developing business. In this case one of the primary reasons is because the business itself hasn’t defined how it wants to be organised and [...]
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That’s not the Stig on the left, it’s me in my Karting suit. And there’s a lesson behind that. If you’re the lucky recipient of my weekly newsletter you’ll know that I’ve been a lifelong motor-racing fan. Apart from avidly following Formula 1, I drove racing Go Karts for a while until I broke my [...]
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An interesting conversation with a potential customer yesterday got me thinking about the perception of success. People working online mostly judge success by the size of various numbers: the number of RSS subscribers, the number of daily/monthly visitors, the number of newsletter opt-ins, and so on. For example, many in the F & B industry [...]
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We all like to think that because we’re marketers we’re the trailblazers at being easy to do business with. After all, we’re fixated on customer experience. We’re all about making it easy (a no-brainer even) for the customer to say ‘yes’ to our pitch. But are we really that good? Two recent examples of not [...]
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Renewing an existing subscription should be the simplest possible of online transactions, so it’s amazing how consistently AVG manage to screw this up. I have two PC’s, both currently running AVG Internet Security. I moved to AVG from McAfee because it doesn’t slow down the PC performance as much. But two things where McAfee was [...]
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