This is a series of articles on Search Engine Optimisation.
I don’t spend hours sweating the infinite details of Search Engine Optimisation, and I don’t analyse every algorithm change that comes out and rush off to re-calibrate my sites.
Google alone releases between 400 and 500 algorithm changes a year – that’s nearly 2 a day. If I tried to keep up with that lot I’d never do anything else. And then there’s Bing and Yahoo to consider.
Trying to write for the search engines is absolutely the wrong focus – you don’t have a cat in hell’s chance of keeping up!
Because the web is changing all the time the search engine algorithms are changing all the time too. Quite simply: what works today quite likely won’t work tomorrow.
But there are straight-forward, common sense SEO steps you can take, both on-site and off-site, that will greatly improve your site’s performance in the search engines.
More importantly, getting these steps in place and then focusing on producing well-researched, detailed, well-written articles, will do more to protect you from being penalised by an algorithm change than fiddling about with keyword density ever will.
That’s what these articles focus on.
Click the headline to read the full article and if you have any questions either leave a comment under the article or contact me here.
A while ago I wrote about hitting Google page 1 out of 192,000,000 results for the search term ‘online home business tips’. Having hit that target I confidently waited for my traffic to start kicking up. But it remained pretty much unchanged. Digging a bit further revealed that although there were around 200,000,000 results for [...]
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I’m just completing an SEO review on the website of a local business, and I thought it may be helpful to talk generally about some of the major points that came out. Don’t fret – total confidentiality is guaranteed! First thing to keep in mind: Search Engine Optimisation is a dynamic environment. The search engines [...]
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It may not be a big deal to you but it is to me. After 2 years of work this site is finally on the first page of Google, out of 192,000,000 results, for the search term Online Home Business Tips. And here’s the picture to prove it. OK, I’m only at number 10, but [...]
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I’m often amazed when I look at the source code of web pages, because creating a page that’s optimised for the search engines is so straightforward – yet so seldom done. I’ve said repeatedly: Search Engine Optimisation (SEO) is not a black art, so don’t let anyone tell you it is. All you need to [...]
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