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1 Simple Way to Keep People on Your Site for Longer

The higher the number of page-views-per-visit, the more engaged your readers are. And the more engaged they are the more easily you’ll be able to sell stuff from your site. But you know that already. The question is: how can you increase the number of page-views-per-visit? Here’s what I did recently: A while ago I [...]

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Basic On-Site SEO for New WordPress Users

This video is designed for people new to both WordPress and to working online. It covers the basic SEO details that you should fill in for each new WordPress post and page you write, in order to get more search engine traffic. I use the Thesis theme, so the screenshots are Thesis screens, but the [...]

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How to Convert an HTML Website to WordPress

I often see questions asking how to convert an HTML website to WordPress and, back here, I covered some of the things you need to think about before doing so. Anyway, I recently converted an old HTML site to WordPress so I figured I’d set out the step-by-step process – so here it is: Overview [...]

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Should Google Introduce a -1 Button?

I read a very well written post on ProBlogger the other day that was an imaginary discussion between two people on whether Google should introduce a -1 button to combat spam. It produced some interesting arguments, both for and against. But I have to say, I came out against, and here’s why: it would be [...]

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8 Ways to Make Your Website More Effective

What kind of website is yours? This site has, for a long time, been purely about delivering information and building an audience. Now, however, its purpose is changing to building a list in readiness for products that I’m planning. In the next couple of months you’ll see a move towards emphasising what I call my [...]

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Shopping Cart Abandon Rate: It’s all About the User Experience

I finished the first draft of The Absolute Beginner’s Guide to Setting up a Business Online today and tried to convert it into a PDF so I could pass it out to my reviewers. Unfortunately Windows 7, Office 2010 and Adobe Acrobat Standard 8 don’t work together (at least not on my machine) and Adobe [...]

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Why are Sites Like Google and eBay so Ignorant? Or is it Arrogant?

I recently tried to register on eBay – and the user experience was ghastly. The same when I tried to set up a Hangout on Google+ a few weeks ago. Why do these (and other) big sites think they’re so clever by presenting me with a Chinese user interface just because my IP address indicates [...]

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How to Set Up a Landing Page in Thesis

Landing pages (or squeeze pages) have a specific purpose: to create a conversion. Whether it’s to get a new subscriber or to close a sale, landing pages need to be free of any distractions that would give your reader an opportunity to leave the page without completing the conversion. By default, the configuration of WordPress [...]

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