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8 Ways to Make Your Website More Effective

What kind of website is yours? This site has, for a long time, been purely about delivering information and building an audience. Now, however, its purpose is changing to building a list in readiness for products that I’m planning. In the next couple of months you’ll see a move towards emphasising what I call my [...]

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Shopping Cart Abandon Rate: It’s all About the User Experience

I finished the first draft of The Absolute Beginner’s Guide to Setting up a Business Online today and tried to convert it into a PDF so I could pass it out to my reviewers. Unfortunately Windows 7, Office 2010 and Adobe Acrobat Standard 8 don’t work together (at least not on my machine) and Adobe [...]

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Why are Sites Like Google and eBay so Ignorant? Or is it Arrogant?

I recently tried to register on eBay – and the user experience was ghastly. The same when I tried to set up a Hangout on Google+ a few weeks ago. Why do these (and other) big sites think they’re so clever by presenting me with a Chinese user interface just because my IP address indicates [...]

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How to Set Up a Landing Page in Thesis

Landing pages (or squeeze pages) have a specific purpose: to create a conversion. Whether it’s to get a new subscriber or to close a sale, landing pages need to be free of any distractions that would give your reader an opportunity to leave the page without completing the conversion. By default, the configuration of WordPress [...]

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Why this is Absolutely the Best Time to Start a Small Business

The economy has changed, fundamentally and forever. And, as a result, the days of mass employment as we knew it have gone. Since the crash of 2008/09, governments have employed well tried and tested methods to kick-start the economies in Europe and the US. And they’ve failed. Why? Because the old economy depended on consumer [...]

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Why Google Plus is no Threat to Facebook

Every time I’ve read a review recently of Google Plus I’ve seen a chart that measures the time it took for G+ to reach various subscriber milestones, as compared to how long it took Facebook and Twitter. The line is almost perpendicular for G+, whereas the other two take far more leisurely trajectories, and this [...]

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How to Define and Strengthen Your Brand Online

I was asked last week to write something on branding, and I remembered a branding article I wrote back in 2007, which you can find here. A lot of what I said in that article still holds true, but this article contains the benefit of 4 more years of online experience! Branding is about creating [...]

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How to Extend the Width of Your Thesis Navigation Bar

Shortcut: if you want to go straight to the process for extending your navigation bar to the width of your content box click here. The process for extending it to the width of your entire site is here. I received an interesting question the other day: how do I make my Thesis navigation bar wider? [...]

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