Interesting question in the Warrior Forum today: are WordPress posts treated as pages on-line and should I target individual keywords in posts? The short answer is ‘yes’ and ‘yes’. Which led me to thinking about how to write an optimised article. Here are the steps I follow: Step 1: Optimising my post content.
Just lately the term ‘blogging voice’ seems to be popping up everywhere. What on earth does it mean? A new technology? Audio blogging? Actually no. It’s much simpler than that in concept, but quite tough to get in practice. But you do need to get it, because it forms part of your branding.
If you’re going to be successful on the Web at getting sales or opt ins you have to have well written copy. You can buy in copywriting through ghost writers or you can improve your own effectiveness at copywriting, which is probably cheaper. Here are some ways to improve the quality of the copy on [...]