Time for another update on my content marketing experiment. (Here’s the last update). Remember what the experiment’s about: I set up a travel website on 1st February, for the purpose of earning affiliate income through promoting tours to Asia. It’s built with WordPress and configured to look like a static website. The objective is to [...]
A couple of weeks ago I told you about my content marketing experiment and, although it’s extremely early days yet, I thought a quick update would be good. Remember, the experiment was to see whether I could start earning affiliate commissions off a travel site on which I did no paid promotions of any kind, [...]
Last week I mentioned that I’d been building a new travel site. It’s up now, and it’s an experiment with Content Marketing. So here’s my thought process behind the site and the way I’ve set it up. Going forward, I’ll update you on the progress of the site as it grows and (hopefully!) starts to [...]
Another question I saw recently: how do I build incoming links to my site? So why are incoming links important? Because they are the search engines’ way of assessing how good your site is. And if they think your site is good they’ll send you lots of visitors. The logic goes that if lots of [...]
How can I SEO my WordPress blog? How can I make it easy to find on-line? Those are questions I see quite often in the forums. The fact is, your WordPress blog is already pretty search engine friendly. If you don’t believe me take it from Matt Cutts, head of anti-spam at Google – here’s [...]
Matt Cutts is head of the Anti-Spam Team at Google – so he knows a thing or two about how to do well in the Google natural search results. In this video he talks about WordPress (and why he uses it), how to set it up, things to do and things to avoid if you [...]
I’ve just read Brian Clark’s latest freebie, Authority Rules. Releasing a publication as good as this for free is, itself, a master-class in marketing on-line. Seth Godin talks about doing things that are remarkable in order to create authority and get people to notice you. Authority Rules expands the boundaries of remarkable. By a long [...]
I read a post today from someone who’s experienced the frustration of focusing on the Search Engines for their website traffic. The problem is – the search engines keep changing their algorithms in order to improve the relevance of their results and to block loopholes the black-hatters find. And this can really blow your search [...]