The articles listed below cover various points on building and running an Internet Marketing Business. Click the headline to read the full article.
I wrote back here about moving my email to Gmail and how, by setting it up correctly, no one will ever know. You can make it absolutely transparent (so it appears to be coming from your own servers) and it’s easy to set up and link an effective signature. But I didn’t describe how to [...]
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I’m currently working with a client on the second version of an eCommerce site. The first version had a clean, attractive design, but it suffered from a slow load time and numerous little glitches. And sales have been extremely disappointing. A large part of the reason for the poor performance of the site is the [...]
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Update: If you’re looking for the step-by-step process for migrating an HTML site to WordPress you can find it here. Original article starts here: Just recently I’ve seen a few questions in a couple of the forums asking about moving an existing HTML static website to WordPress. As big a fan as I am of [...]
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I have a customer here in Hong Kong who is targeting incoming visitors, most of whom will come from the US, Europe or Australia. So when he asked me to take over the management and maintenance of his site it presented a good opportunity to review his objectives for it. Which is when I learned [...]
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Interesting meeting with a customer today. They’re an existing business with offices in a number of countries and a website that’s supposed to be a business development channel. Except it’s not developing business. In this case one of the primary reasons is because the business itself hasn’t defined how it wants to be organised and [...]
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That’s not the Stig on the left, it’s me in my Karting suit. And there’s a lesson behind that. If you’re the lucky recipient of my weekly newsletter you’ll know that I’ve been a lifelong motor-racing fan. Apart from avidly following Formula 1, I drove racing Go Karts for a while until I broke my [...]
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We all like to think that because we’re marketers we’re the trailblazers at being easy to do business with. After all, we’re fixated on customer experience. We’re all about making it easy (a no-brainer even) for the customer to say ‘yes’ to our pitch. But are we really that good? Two recent examples of not [...]
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I’ve been using Thunderbird as my email client for ages – years – and I’ve always been very happy with it. But last weekend a wave of emails containing the JS/Redir virus starting hitting me (and they’re still hitting me now). AVG spotted the virus (which was good) but couldn’t get rid of it (not [...]
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