The articles below cover various techniques you can use to strengthen the SEO of your website. Click the headline to read the full article.
I spent some time analysing my Google Webmaster Tools crawl errors this week and tidied up some of those pesky 404’s that keep showing up. There was a time when I had zero 404 errors on this site, and very proud of it I was too. But my pride was misplaced. As this site has [...]
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Building up the traffic levels to a new website is the biggest job you face once you’ve got it launched. The temptation is to throw money at the problem and, in certain areas, this works well: buying traffic through PPC or other paid advertising channels, for example. But in a few areas it’s folly: directory [...]
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The old chestnut that WordPress ‘creates duplicate content issues’ keeps coming up. Someone even wrote it to me in an email recently. Let’s be clear: WordPress does not create duplicate content problems. What WordPress does is allow the same content, on the same site, to be accessed via a number of different routes: tags, categories, [...]
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Another question I saw recently: how do I build incoming links to my site? So why are incoming links important? Because they are the search engines’ way of assessing how good your site is. And if they think your site is good they’ll send you lots of visitors. The logic goes that if lots of [...]
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I’m often amazed when I look at the source code of web pages, because creating a page that’s optimised for the search engines is so straightforward – yet so seldom done. I’ve said repeatedly: Search Engine Optimisation (SEO) is not a black art, so don’t let anyone tell you it is. All you need to [...]
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When you first start working online the amount of jargon and acronyms you see can be extremely off-putting. Which is no different from starting any new type of activity, by the way, but for people who may be a bit nervous of technology it can be enough to keep you from getting started. So let’s [...]
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Here’s a question I saw in a forum this week: is it better to have a good page rank or lots of visitors to your site. The person in question had a site which was focused on design and design services, so my opening response was that what they really wanted was lots of visitors [...]
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