Articles on SEO

The articles below cover various techniques you can use to strengthen the SEO of your website. Click the headline to read the full article.

I read a post recently in a forum that argued quite strongly that META tags are a waste of time. The argument was that they don’t serve a useful purpose any more, with the exception of the Title and Description tags. I disagreed quite strongly with that position. Here’s why:  

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Here’s a question I saw in a forum this week:  is it better to have a good page rank or lots of visitors to your site. The person in question had a site which was focused on design and design services, so my opening response was that what they really wanted was lots of visitors [...]

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Here’s another question I saw in a forum this week: what’s the difference between Search Engine Optimisation and Social Marketing, or are they the same thing. Here’s the reply I offered: They are different things but Social Marketing will help your Search Engine Optimisation (SEO) efforts, if you do it properly.

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I saw another question on META tags today, specifically on the use of Title, Description, Keywords and Footer.  Here’s a copy of my response: The Title Tag This tag is what appears in the blue bar at the very top of your browser window. Google currently places a lot of emphasis on the Title tag [...]

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I just saw an interesting question in a forum: how does a blog help with SEO?  Here’s the answer I offered: An active (and that’s important) blog is attractive to a search engine for three primary reasons: It’s updated with new information regularly Through the mechanism of tags and categories (or labels on blogger), its [...]

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I saw another excellent rant by Jack Humphrey today on the question of No Follow. Do you still look for No Follow blogs to comment on or link to?  If you do you’re wasting time and losing traffic. I’ve written many times now, here and here for starters, on why it’s important to write for [...]

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Note: I re-read this article recently and found it needed updating, so I’ve added the update at the end. Also: please read through the comments – there are specific, step-by-step set up instructions there, more detailed than in the article itself. I got a question from a friend the other day on how to set [...]

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When I built my first website I was uber excited and sat back waiting for all those visitors to come flooding through.  Of course the reality hit me pretty quickly, which is when I realized I had absolutely now idea how I could get people to notice me online.  Luckily things are different now! Unless [...]

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