The articles listed below cover different aspects of social network marketing (or social media marketing) and how to maximise its potential. Click the headline to read the full article.
One of my clients (a corporate) recently hatched a plan to shift their main web presence to Facebook. Not smart, I suggested – here’s why: I’ve had a Facebook page for a while as part of my Social Media efforts and the number of Likes, Views and Interactions has grown steadily. But about a week [...]
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I saw a question today asking how to syndicate blog posts most effectively, so here’s how I do it: Very simply, I set up a TwitterFeed account a while ago. This takes the RSS feed from my site. Within my TwitterFeed account I set up services to Facebook and Twitter (both require verification). TwitterFeed takes [...]
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If you dropped into this site around a year ago you’ll have read that I was a big fan of Twitter for attracting readers. But over the past year my love for Twitter has withered. Why? Firstly: The search function no is longer as effective as it was. I used to search for people asking [...]
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In the forums I visit regularly I constantly see people asking how to get more Twitter followers, or the best way to get more Facebook friends. Inevitably they’re looking for a system that will rack up hundreds (if not thousands) of new friends or followers in the blink of an eye. For no effort. Those [...]
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There seems to have been some noise recently about balancing Social Media Marketing techniques with traditional Internet Marketing. And just as well. For a while people who were traditional Internet Marketers, writing long sales letters that were full of hype and yellow highlighting, didn’t get blogging, Twitter and the rest. Thought it was all pretty [...]
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“Please post your answer on my blog”. That was the request at the end of a question I read on one of my social sites last week. I see similar requests on other sites. Things like ‘please visit my blog and leave a comment’. If there’s one thing that guarantees I won’t visit their blog, [...]
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I reviewed an article I wrote about 11 months ago on the use of on-line Social Networking in business to see whether much has changed. What I found is that some things have changed, but the basic premise has not. You still have to recognise some basics and work with them, and you still need [...]
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I was at a real-world social networking do last night and saw a perfect example of what not to do. I also saw a perfect example of how it should be done. The interesting thing is that, quite by chance, both these examples came from people in the same industry – they were both head [...]
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