Over 50s Rule OK!

Text of my newsletter from 7th June.

Those of us who are over 50 often face age discrimination in the corporate world.

Moving to a new job is more difficult and, when the cost cutting comes, we are often the first people to be looked at.

Given that, once we pass 50, we are generally more comfortable in our own skins, happier and more settled, and we’ve gained a lot of experience and knowledge, the corporate world is actually losing out. Badly.

A 2018 study of 2.7 million start-ups, conducted by the U.S. Census Bureau and two MIT professors, found that a 50-year-old is 2.2 times more likely to start a successful business than a 30-year-old, and 2.8 times more likely to start a successful business than a 25-year-old.

The corporate world is definitely losing out!

The young do have some advantages: they bring creative perspectives to what they’re doing and see problems from a different angle, but that creativity and energy needs to be balanced with wisdom and experience.

A look at the number of businesses that survived the dot com crash illustrates that need very clearly.

There are many reasons why we are more successful at starting a business after 50, but one of them is that we’re more likely to have developed a personal brand. That makes us a ‘known’ quantity, and it’s the subject of the first article I’ve linked to this week.

This week’s links

In addition to an article on tools to help you create your personal brand, I’ve also linked to what you need to know to start a business, why you may need to review your social media strategy, and choosing a domain name for your new eCommerce business.

15 personal branding tools

As I said earlier, one thing we over-50s often face is ageism. It’s a fact of life.

One good way to overcome it, whether you’re in employment or starting your own gig, is to build your personal brand.

Here are 15 tools that help you build your personal brand and face down ageism:

15 personal branding tools

The right time to start your business

This article would be more appropriately titled ‘What do you need to know to start your business’.

It covers 4 key areas, with good advice in each:

The right time (what you need to know) to start your business

Update your social media strategy for the second half of 2021

Think, for a moment, how the pandemic changed peoples’ behaviour – not just how they buy stuff, but how they interact with others and what they worry about.

If you haven’t reviewed your social media marketing strategy during the past year or so, now might be a good time, because your audience may have changed their behaviour and what you’re doing may no longer resonate with them.

Christian Zilles gives us 4 things to look at and consider:

4 things to look at in your social media activities

Choosing a domain name for your new online store

I usually advise people who are looking for domain names to go for one with a  .com  extension. That’s because the  .com  extension is the one that most people think of if they are trying to find a website using a company name: they will type something like  company-name.com .

On the other hand, if people are searching for a product or service, rather than a company name, the extension can be a useful way to indicate to the searcher what kind of business is being listed – you’re probably familiar with  .edu  for educational institutions, for example.

Following that logic, here’s a good reason to build a new e-Commerce site on a  .store   domain:

Build your new online shop on a .store domain

Fun flashback

I included a video featuring Bowie and Queen a couple of weeks ago, this time it’s just Bowie on his own.

Starman was released in 1972, and this video was taken during a performance at the BBC1 TV show Top of The Pops:

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Martin Malden

Martin Malden
Owner – WealthyDragon

Website owner: Martin has been working online since 2006 and focuses on two areas: 1) affiliate marketing and 2) designing and building websites based on WordPress. He has his own WordPress agency, and serves clients in Hong Kong, Australia and the UK.