Authority Rules, Reciprocity and Websites

Brian Clark recently released the Authority Rules report. If you haven’t read it you must – it contains enormous value.

But, even more interesting, he recently published a post on CopyBlogger that explained his strategy behind Authority Rules.

Rarely have I seen a better example and lesson in how to market on-line – both the Authority Rules report and the strategy behind it.

Brian’s strategy contained 5 pillars, one of which was Reciprocity.

And that’s the one that grabbed me.

Reciprocity is another way of saying ‘give and ye shall receive’.

Most marketers (including me) have persuaded people to opt in to their list with the promise of great things in return – a free report or some seriously enticing information.

Reciprocity is about reversing that process: give the free report out first because people will feel obliged to opt in to your list in return.

It seems that this is twice as effective as asking them to opt in first. This link summarises the results of the study that demonstrated this – and there’s a link to the study itself, but you’ll need to opt in to read it in full (ironic, that).

Anyway – reciprocity appealed to me so much as a strategy that I’m now half way through building a website that will take beginners through the entire process of installing and configuring WordPress, in baby steps, and a whole lot more besides.

It should be ready in another week or so.

What do you think?

Comments on this entry are closed.

  • Karin H. Sep 5, 2009 @ 17:52

    Hi Martin

    Are you using ScreenSteps Dekstop for it? (To write all your lessons and steps once and publish it in a multitude of ways?)
    Or haven’t you found time to download this time saving software yet? ๐Ÿ˜‰

    Karin H (Keep It Simple Sweetheart, specially in business)
    .-= Karin H.ยดs last blog ..The Ultimate Webmarketing Strategy: get your hands on one of the last copies now =-.

    • WealthyDragon Sep 5, 2009 @ 22:23

      Hi Karin,

      No – I’m afraid I haven’t tried ScreenSteps yet. I’m actually doing Brian’s Teaching Sells course and that includes packages to create and publish multi-media documents, so I’ll probably stick with what the course covers for now. At least until I’m familiar enough with what it’s teaching me to branch out! ๐Ÿ™‚



  • Karin H. Sep 5, 2009 @ 22:47

    Ah! I was one of the early birds – 1.5 years ago if memory serves, when Teaching Sell was still in its pilot.

    Great call to start there, but if I’m honest, ScreenSteps Desktop and Live will fit like a glove when you’re ready to execute all you learn from Teaching Sells. ‘Cos it is the ultimate package (IMHO) to create and publish your “shrinkwrapped brain knowledge” (and that term I ‘stole’ from Ed Rivis’ program: shrinkwrap your brain)

    Have fun with Teaching Sells.

    Karin H

    • WealthyDragon Sep 6, 2009 @ 7:35

      Interesting – seems you liked it..?

      I bought the course back at the beginning of the year but, although I got started on it, I had to go away on a project and I didn’t have the time to devote to it – so I parked it for a while.

      Now that I do have the time I’m starting again from scratch – and really enjoying it.

      I will get round to ScreenSteps – and I’m sure you won’t let me forget about it! ๐Ÿ˜€



  • jim Pittman Sep 7, 2009 @ 21:36

    Hi Martin thank you for your lessons . you have hung in there fro me and I hang on to the; do not quit thought several times. I am in serious focus at this time and will have more contact with you. so thanks alot for the time that you put in. Jimmy P.

    • WealthyDragon Sep 7, 2009 @ 22:11

      Jim, hi,

      You’re very welcome – and I’m delighted with your persistence. Establishing a sound business is never easy, but if you hang in and keep going you will get there ๐Ÿ™‚

      Let me have more questions whenever they come up!



  • jim Pittman Sep 8, 2009 @ 21:06

    I have an idea to offer more then one business. what is the better suggestions to make to prospects to help them decide what to get involved in? The product, the cost to join, the company, The comp. plan etc.