Keyword research tools as part of SEO
An important part of SEO is using the right keywords on your page – and this is where a keyword research tool becomes an indispensable part of your tool kit.
I’ve described below how Jaaxy can give you the best chance of getting your content to appear on the first page of the search results.
|Product name:||Jaaxy – SEO keyword research tool|
|What it is:||An easy tool to find keywords that will give your content the best chance of appearing on the first page of search results.|
|Where to find it:||Jaaxy|
Please assume any links on this page are affiliate links. An affiliate link means I will get a small commission if you decide to buy the product, but it will not affect the price you pay. The price you pay is the same, whether you buy it through my link or go directly to the site.
How can a keyword research tool help you?
In order for your web page to be returned as high as possible in the search engine results you need to know what terms people are using to search for the information you are providing.
These are called search terms.
If you’re able to match the content on your page with the search terms people are using, it will be returned when those searches are made.
Sounds easy, right?
The problem is we all think differently, so what you would assume to be a logical search term is not what someone else would think.
Here’s what you really need to know: the terms that people are actually typing into the search boxes.
Not what you would type in, and not what you would think someone else would type in!
When you know what terms people are typing in to search engines to find the information on your pages, then you can use those search terms as keywords in your content.
A quick clarification:
A search term is what people type into the search engines
A keyword is your use of that search term in your content
They are the same – the difference is in how they are being used.
So a keyword research tool helps you to find the terms people are typing into search engines to find the information you’re providing.
Supply and demand – finding profitable keywords
There are more than 1.8 billion websites at the time of writing, and over 3.5 billion web searches a day. And many of those websites will have multiple pages that can be returned for the same search term.
So how many pages can be returned for a single search term?
When you type a search into one of the search engines a bunch of results will be returned. At the top of the page there will be the total number of results available for that term.
Depending on what you’ve searched for, there could be billions of results. For example, the term ‘Online Home business’ actually has more than 10 Billion results:
When you’re trying to rank well in the search results, you do not want to be competing with 10 billion other results..!!
What you do need is this: a search term that lots of people are searching for, that’s relevant to the information on your page, but for which there are as few competing results as possible.
And that’s what a good keyword research tool can tell you.
Jaaxy keyword research tool
For a long time I used the Google Keyword Tool (now called the Keyword Planner) to do my keyword research.
I assumed that because it’s operated by Google it must be the most up-to-date and accurate of the keyword tools available. Logical, right?
Unfortunately not – it rounds numbers, uses ‘buckets’ to group similar keywords, fails to return popular keywords, returns inconsistent combinations and un-related recommendations. Full details of that analysis here.
There are a number of competing keyword tools available now that offer far greater accuracy along with additional analysis benefits. These are a lot more useful than the Google Keyword Planner.
The tool I now use is Jaaxy.
Keyword research and analysis with Jaaxy
So here’s how to use Jaaxy.
Once you’ve set up your account (free) you will be presented with the Jaaxy working screen. There are two sections that provide the information you need in order to find good keywords and understand how your pages are doing in the search results:
- Site rank
They appear in the top menu, and each one is covered below.
The Jaaxy feature I use most is the keyword research tool, found under the ‘Search’ menu item at the top.
Apart from providing greater accuracy than the Google Keyword Planner, it also answers my questions about supply and demand – keyword profitability.
You start by typing in a general keyword related to the subject of your article and Jaaxy will return a list of related keywords that have been used in recent searches.
In the screenshot below, you will see that for each keyword that’s returned in response to my general keyword I’m told:
- The number of competing web pages ranked in Google for that keyword
- The average number of searches each keyword receives each month
You want the number of competing pages to be as low as possible and the average number of searches to be as high as possible.
These are the two most important bits of information you need in order to find search terms that you can use as keywords, so you can rank as high as possible in the search results.
They identify the profitability of each keyword.
Once you have found the search term with the lowest number of competing sites and the highest number of searches, you can refine your search still further with the ‘Alphabet soup’ tool.
This tool takes your chosen search term, adds a single letter and lists the new results containing the keyword you’ve chosen plus words beginning with each letter of the alphabet that have been used in recent searches. It lists them from a to z. See the image below:
This is a great way to find those really long tail keywords and, again, you want the keywords with the lowest number of competing sites and the highest number of searches.
Long tail keywords are extra-long search phrases that have been used by searchers, for which Jaaxy will return a refined analysis of supply versus demand statistics, giving you an even better keyword to use.
The Keywords and Alphabet Soup screens are the tools I use most, but there are other tools under the Search section that will help to improve your efficiency:
- Saved lists – this enables you to save the lists of keywords you have generated for use in future related articles
- Search history – a list of the searches you’ve made in the past
- Search analysis – a listing of the current pages that are returned on page 1 on Google, Bing and Yahoo for any of the keywords you have chosen
2. Site rank
The second major section (from the top menu) is the Site Rank section.
This enables you to add your website and the keywords you have used in the past to see how your pages rank in the search results.
You can see the current position of your page, and you can save it and track the performance to see how your page does over time.
This tool tells you when you need to optimise your page in order to move further up the search results.
Remember that optimising your page will encompass more than just updating keywords. The on-site factors that affect ranking is a different and wider subject, and I’ve addressed it elsewhere.
Here’s how the site rank page looks when you’re tracking the performance of your keywords:
Although I don’t use this tool that often, it provides incredibly useful information when you’re getting a new web page established in the search results.
The Jaaxy Keyword Research tool has made a huge difference to my keyword research and analysis activities.
While it may seem counter-intuitive to choose a different keyword tool over Google’s keyword Planner, I can only remind you to look at the article I linked to earlier to get an in-depth review of the performance of Google’s tool.
If you’re writing content for the web and you want it to rank well in the search engines, I strongly urge you to take a look at Jaaxy.
You can use it for free – and, if you’re not publishing too many articles a month, the free version does a great job.
There are upgrade options for serious content marketers and an affiliate program that pays recurring commissions on a monthly basis. All members, including free members, are eligible for the affiliate program.
For more information on Jaaxy:
If you have any questions please leave a comment below – I’ll get back to you as soon as I can.
Owner – WealthyDragon