How does Jaaxy compare to the Google Keyword Planner?
To beat your competition you need to figure higher in the search results than they do – and a powerful, fast, accurate keyword research tool, that finds and details the pages you would be competing with for your chosen keyword, is an indispensable part of your tool kit to do that.
The Jaaxy keyword research tool gives you that competitive edge.
|Product name:||Jaaxy – SEO keyword research tool|
|What it is:||A fast, powerful and accurate keyword tool, that finds and displays details of your competitors. It will give you the best chance of beating your competition in the search results.|
|Where to find it:||Jaaxy|
Please assume any links on this page are affiliate links. An affiliate link means I will get a small commission if you decide to buy the product, but it will not affect the price you pay. The price you pay is the same, whether you buy it through my link or go directly to the site.
How does the Jaaxy keyword tool help?
There are a number of keyword research tools, free and paid, out there.
But what I look for is one that:
- Has an intuitive user interface
- Returns results from my queries quickly
- Is accurate
- Is up to date
- Shows me, links to, and details the pages I would be competing with for a chosen keyword
Also, I don’t want popular keywords, I want profitable keywords – where I’m competing for click-throughs with as few other pages as possible.
You don’t need popular keywords, you need profitable keywords
There are more than 1.8 billion websites at the time of writing, and over 3.5 billion web searches a day. And many of those websites will have multiple pages that can be returned for the same search term.
So how many pages can be returned for a single search term?
The total number of results available for any search term appears the top of the results page – and there could be billions:
For example, the term ‘Online Home business’ has more than 10 Billion results:
When you’re trying to rank well in the search results, you do not want to be competing with 10 billion other results..!!
What you do need is this: a search term that lots of people are searching for, that’s relevant to the information on your page, but for which there are as few competing results as possible.
You’re far better off having 100 visitors a day, two of whom buy something, than 10,000 visitors a day who do not spend a dime.
A good keyword research tool will help you find those profitable keywords.
Jaaxy versus the Google Keyword Planner
For a long time I used the Google Keyword Tool (now called the Keyword Planner) to do my keyword research.
I assumed that because it’s operated by Google it must be the most up-to-date and accurate of the keyword tools available. Logical, right?
Unfortunately not – it rounds numbers, uses ‘buckets’ to group similar keywords, fails to return popular keywords, returns inconsistent combinations and un-related recommendations.
There are a number of competing keyword tools available now that offer far greater accuracy along with additional analysis functions. These are a lot more useful than the Google Keyword Planner.
The tool I now use is Jaaxy.
How to do keyword research and analysis with Jaaxy
So here’s how to use Jaaxy.
Once you’ve set up your account (free) you will be presented with the Jaaxy working screen. There are two sections that provide the information you need in order to find good keywords and understand how your pages are doing in the search results:
- Site rank
They appear in the top menu, and each one is covered below.
The Jaaxy feature I use most is the keyword research tool, found under the ‘Search’ menu item at the top.
Apart from providing greater accuracy than the Google Keyword Planner, it also answers my questions about supply and demand – keyword profitability.
You start by typing in a general keyword related to the subject of your article and Jaaxy will return a list of related keywords that have been used in recent searches.
In the screenshot below, you will see that for each keyword that’s returned in response to my general keyword I’m told:
- The number of competing web pages ranked in Google for that keyword (QSR stands for Quoted Search Results)
- The average number of searches each keyword receives each month
You want the number of competing pages (QSR) to be as low as possible and the average number of searches to be as high as possible.
These are the two most important bits of information you need in order to find search terms that you can use as keywords, so you can rank as high as possible in the search results.
They identify the profitability of each keyword.
Once you have found the search term with the lowest number of competing sites and the highest number of searches, you can refine your search still further with the ‘Alphabet soup’ tool.
This tool takes your chosen search term, adds a single letter (the first letter of another word) and lists the new results containing the keyword you’ve chosen plus words beginning with each letter of the alphabet that have been used in recent searches. It lists them from a to z. See the image below:
This is a great way to find those really long tail keywords.
Long tail keywords are where someone has typed a specific, detailed question into the search box.
Although there is a lower number of long-tail keywords (than general keywords) the people typing them are serious and focused – exactly the kind of people who will convert better if the information on your page matches their search.
Again, you want the keywords with the lowest number of competing sites and the highest number of searches. To do that, you simply click on the ‘Search on this’ link to the right of the keyword you’re considering and it takes you back to the screen where you can view competition and search volume.
Long tail keywords are extra-long search phrases that have been used by searchers, for which Jaaxy will return a refined analysis of supply versus demand statistics, giving you an even better keyword to use.
The Keywords and Alphabet Soup screens are the tools I use most, but there are other tools under the Search section that will help to improve your efficiency:
- Saved lists – this enables you to save the lists of keywords you have generated for use in future related articles
- Search history – a list of the searches you’ve made in the past
- Search analysis – a listing of the current pages, along with detailed statistics and a link to each page, that are returned on page 1 on Google, Bing and Yahoo for any of the keywords you have chosen. This is a fantastic tool for taking a look at your competition to see what they are up to!
2. Site rank
The second major section (from the top menu) is the Site Rank section.
This enables you to add your website and the keywords you have used in the past to see how your pages rank in the search results.
You can see the current position of your page, and you can save it and track the performance to see how your page does over time.
This tool tells you when you need to optimise your page in order to move further up the search results.
Remember that optimising your page will encompass more than just updating keywords. The on-site factors that affect ranking is a different and wider subject, and I’ve addressed it elsewhere.
Here’s how the site rank page looks when you’re tracking the performance of your keywords:
This tool provides incredibly useful information when you’re getting a new web page established in the search results.
The Jaaxy Keyword Research tool has made a huge difference to my keyword research and analysis activities. It:
- Is fast
- Is accurate
- Does not use complicated jargon
- Helps me find profitable keywords
- Helps me find long-tail keywords (and assess their profitability)
- Enables me to spy on my competition for any chosen keyword
If you’re writing content for the web and you want it to rank well in the search engines, I strongly urge you to take a look at Jaaxy.
You can use it for free – and, if you’re not publishing too many articles a month, the free version does a great job.
There are upgrade options for serious content marketers and an affiliate program that pays recurring commissions on a monthly basis.
All members, including free members, are eligible for the affiliate program, so you can make money at the same time as improving the search results performance of your pages!
For more information on Jaaxy: