Tips, tools and techniques to grow your one-person business

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Latest from WealthyDragon

How to Get Yourself Out of a Slump

Text of my newsletter from 16th May. If you prefer to listen: When I look back on my career, both before and since I went independent, the things that come to mind first are the times I screwed up. Sometimes they just pop into my mind, other times I’m reminded of them. Yet from a… Read more

Don’t Build Your Business on Rented Land

Transcript of my email from 9th May. If you prefer to listen: Elon Musk caused a stir a couple of weeks ago when he bought Twitter. He has talked about taking it private, mooted charging a fee and pondered making the Twitter algorithms transparent. The Twittersphere is wondering what the future holds. Any algorithm-change speeds… Read more

How to Find Your Audience: Look for a Movement

Transcript from my newsletter of 2nd May. If you prefer to listen: I’m going through the revised version of a program I went through 2 years ago, on starting and growing a 7-figure, one-person business. It’s delivering a new twist on old tales. The message I’ve got so far is to stop thinking about niches… Read more

How to Lose a Customer So They Return

Text of my newsletter from 25th April. If you prefer to listen: Last week I told you that I’ve lost 40% of my customers over the past 3 years. They left Hong Kong, but it’s still tough to lose them. I’ve also lost customers who are still here, and that’s a lot harder. Losing a… Read more

Develop Resilience in Your Business: Diversify Your Revenue Streams

Text from my newsletter of 18th April. If you prefer to listen: These are challenging times for small businesses! The growth of inflation is restricting peoples’ spending and increasing the cost of borrowing. Partly, that’s the result of the economic stimulus programs that were put in place to help businesses over the pandemic, but the… Read more

Should I Start a Podcast?

Text of my newsletter of 11th April. Podcasting is everywhere right now. The first one was created in 2004, when Adam Curry launched the Daily Source Code show. The following year Apple released iTunes 4.9, which supported the podcast format and created a mass market platform for it. According to Earthweb, there are now more… Read more

Why Your Message Needs to be Simple and Clear

Text from my newsletter of 4th April. If you prefer to listen: How many times do you arrive on a website but can’t find what you expected to see? Growth in the use of mobiles online has forced design trends to become simpler and clearer, but I still find websites where I have to search… Read more

Finding My Ideal Customer

Text of my newsletter from 28th March. If you prefer to listen: One of the things I’ve always struggled with is defining my ideal customer. I would create a persona, imagine the problems they had, and develop something that I thought they would snap up, but get no response. Clearly, I needed to change –… Read more

Are You a Creator or an Entrepreneur?

Text from my newsletter of 21st March. If you prefer to listen: I was prompted by a recent newsletter issue from Ellen Donnelly to ask myself whether I am a creator or an entrepreneur. I had come to think of myself as a creator because I write these newsletters each week, and I create blog… Read more

Don’t Underestimate the Value of What You’ve Built

Text from my newsletter of 14th March. If you prefer to listen: I first started blogging in 2008, 3 times a week, and I kept it up for 4 years. Then I ran out of things to say and stopped. That was one of the stupidest things I’ve done. Although I had been working online… Read more