Solopreneurship tips, tools and techniques for Generation-Xers

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Latest from WealthyDragon

Ageism is Hurting the Corporate World

Text of my newsletter from 7th June. Those of us who are over 50 often face age discrimination in the corporate world. Moving to a new job is more difficult and, when the cost cutting comes, we are often the first people to be looked at. Given that, once we pass 50, we are generally… Read more

How Secure is Your Business?

Transcript of my newsletter from 31st May Two articles appeared in Wired this week that caught my attention – both relate to online security. It’s an important subject, given that we increasingly rely on the Internet for our businesses. If my computer was hacked, or subject to a ransomware attack, I would be in serious… Read more

How to Increase Your Profitability per Customer

Text of my newsletter from 24th May Two months ago, I started a membership site with a business colleague. Well, to be truthful, it didn’t start as a membership site, but we’ve turned it into one. Why? Because the membership site model creates predictability in our income, as members pay their monthly subscriptions. There are… Read more

Fluidity: The New Normal

Text of my newsletter from 17th May. I’ve done two things in the last two months that had never occurred to me before: been a guest on a podcast and designed a t-shirt to promote my business. Neither is rocket science, and both have been around for some time. It’s just that I hadn’t considered… Read more

Bootstrapping Your Business

Text of my newsletter from 10th May Hey there, How was your start-up funded? Or, if you’re just thinking about starting, what funding options are you looking at? I never borrowed a penny to get my business going. It’s called bootstrapping (although I wasn’t even aware of that term when I started out!). The idea… Read more

Beating Writer’s Block

Text of my newsletter sent on 3rd May. Hey there, My business is based online, which means that I have to be producing new content on a regular basis. This weekly email you’re reading is one example, but I have two other websites that I’m running, both of which constantly need new content. And yes… Read more

Trust – the Secret to Building a Business Online

Transcript of my newsletter from 26th April. Hey there, When I started working online, back in 2003, optimising your online presence was all about doing clever things with keywords, and structuring your web pages, in such a way as to convince the search engines that whatever you had just published was the epitome of wisdom… Read more

My computer was nearly hacked – you can’t be too careful

Transcript of my newsletter from 19th April. Hey there, I narrowly escaped having my computer hacked recently. Given that I depend on it for my living, I’ve always been very careful of the risk of getting malware on my computer – it would cripple my business. But I had ordered something online that was late… Read more

How I Started my Online Business

Transcript of my newsletter from 12th April. Hey there, I was chatting with a friend over a couple of beers one day, back in 2003, when he asked me this: “Do you ever look at the ads beside the search results?” (In those days the paid ads were on the right side of the search… Read more

Growing in Both Sophistication and Volume: Cybercrime

Transcript of my newsletter from 5th April Hey there, Probably the fastest real growth industry today is hacking. Despite the increasing focus on privacy online, there’s still a big difference in the way people treat security off line from the way they treat it online. A lot of money is quite rightly spent on installing… Read more