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Latest from WealthyDragon

Differences Between Google and Facebook PPC Advertising

Text of my newsletter from 15th November. If your marketing strategy doesn’t include paid advertising, you should consider it. It is the best way to get lots of traffic to your website quickly. There are many ways and formats to run paid advertising campaigns, but today I’ll focus on Pay Per Click (PPC), and the… Read more

How Value-Based Pricing Could Double your Profitability

Text of my newsletter from 8th November My friend runs a bakery, selling vegan sourdough and bagels. All her own recipes. She’s doing well, but she wants to move from selling what she’s doing (baking bread), to selling what she knows (baking bread). So she’s planning to sell recipe books, run baking workshops and sell… Read more

How to Review and Change Your Sales Strategy

Text of my newsletter from 1st November Seth Godin wrote about ‘The Dip’ some years ago. His message is that the enthusiasm and excitement that comes with starting a new business wears off quickly, once you’re dealing with the day-to-day problems and frustrations. That’s when your true desire to build something gets tested. I went… Read more

Business Not going Well? Take a Hike

Text from my newsletter of 25th October. Starting a business is exciting. Growing it is hard. And the harder it becomes the more likely you are to mess up your work-life balance. There will always be times when you must work ridiculous hours to get something done or fix a problem, but the danger is… Read more

Get More People to Your Website

Text of my newsletter from 18th October An effective website generates revenue 24/7, and it’s a tireless salesperson that can handle multiple transactions simultaneously, right around the clock. But, as I’ve covered in the last few newsletters, getting visitors to your website is hard, unless you pay. And no visitors equals no business. The fact… Read more

Are You in Control of Your Business?

Text of my newsletter from 11th October The Facebook/Instagram/WhatsApp 6-hour outage last week was a wakeup call for businesses that base themselves on any of those platforms. Their ads stopped running, and their business pages went offline. There have been reports of some businesses losing thousands of dollars. And those who use Facebook as their… Read more

How to Get Website Visitors Without Relying on Google

Text of my newsletter from 4th October Last week I looked at getting visitors to your website from the search engines, focusing on Google. As I showed, it’s becoming more difficult. So this week I’ve covered four alternatives. None of these will deliver an instant rush of visitors, but they can all build your stream… Read more

Getting Website Visitors from Google is Becoming Harder

Every time we talk about setting up a website for your business, the question of how to get visitors to it comes up. There are lots of ways to get visitors, but the two basic ones are through social media marketing and Google (or Bing, Yahoo, DuckDuckGo, etc). I’ve talked plenty about social media marketing… Read more

How Technology is Enabling Communities to Become Economies

I’ve written about Social Media Marketing often in these newsletters, with good reason. Despite it being a time hog, no business, online or off, can afford to ignore it because of the huge numbers of people that use it. Today that’s true, and for now it remains an important channel. But what about in 5… Read more

What is Your Minimum Viable Audience?

Text of email newsletter sent on 13th September Traditionally, a new business would start by developing a great product and taking it to market. Sounds sensible, right? But there have been countless spectacular (and sometimes hilarious) failures by businesses following that approach: Colgate’s beef Lasagna Google+ Watermelon Oreos The Delorean DMC-12 Those efforts led to… Read more