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Latest from WealthyDragon

Why Your Message Needs to be Simple and Clear

Text from my newsletter of 4th April. If you prefer to listen: How many times do you arrive on a website but can’t find what you expected to see? Growth in the use of mobiles online has forced design trends to become simpler and clearer, but I still find websites where I have to search… Read more

Finding My Ideal Customer

Text of my newsletter from 28th March. If you prefer to listen: One of the things I’ve always struggled with is defining my ideal customer. I would create a persona, imagine the problems they had, and develop something that I thought they would snap up, but get no response. Clearly, I needed to change –… Read more

Are You a Creator or an Entrepreneur?

Text from my newsletter of 21st March. If you prefer to listen: I was prompted by a recent newsletter issue from Ellen Donnelly to ask myself whether I am a creator or an entrepreneur. I had come to think of myself as a creator because I write these newsletters each week, and I create blog… Read more

Don’t Underestimate the Value of What You’ve Built

Text from my newsletter of 14th March. If you prefer to listen: I first started blogging in 2008, 3 times a week, and I kept it up for 4 years. Then I ran out of things to say and stopped. That was one of the stupidest things I’ve done. Although I had been working online… Read more

Here’s How I Care for my Mental Well-Being

Text from my newsletter of 7th March. In case you prefer to listen: I took the picture above on my walk this morning, it’s part of my morning routine: my alarm goes at 5:15, I have a cup of tea, deal with my email and check the websites I’m managing. Then I do some exercises… Read more

Project Revenue versus Recurring Revenue

Text of my newsletter from 28th February If you prefer to listen: For the first 4 years of my business, I only had project-based income. That was fine as long as new projects were coming in but, even in good times, the revenue stream was un-predictable. Plus, there was always the pressure of drumming up… Read more

My Email Newsletter Production Process

Text of my newsletter from 21st February Prefer to listen? If your business is new and you’re not yet building a subscriber list, I recommend you get started. Today, I’m going to talk about email subscriber lists but, depending on your market, you may need to build a WhatsApp, Telegram or Signal list. You need… Read more

Computer Crashes plus Links to 4 Marketing Tips

Text from my newsletter of 14th February If you prefer to listen: I had a small disaster this week: a Windows update caused my computer to flame out. After several failed attempts to revive it, I had to accept the inevitable and restore it from a backup. That process wiped the disk clean, including all… Read more

Two Ways I Deal with Loneliness and Pressure

Text from my newsletter of 7th February If you prefer to listen: “Sooner or later the man who wins is the man who thinks he can” You’re probably familiar with those last 2 lines from “Thinking”, by Walter D Wintle, who wrote around the beginning of the 20th century. In case you missed it, it’s… Read more

Why Writing in the Third Person Kills Your Connection

Text from my newsletter of 31st January I spent 35 years in the corporate world before setting up on my own, and that created a habit that I’m still trying to break. I learnt to write memos, emails, reports and presentations in a style that was formal and typically corporate: I wrote in the passive… Read more