Move From Blogger to WordPress Without Losing Subscribers

A while ago I published a step-by-step process for moving the content (posts, comments and labels) from your Blogger blog to a WordPress blog. You can find it here.

What I didn’t cover in that post, and what I’ve seen a lot of questions on since, is how to ensure you don’t lose your followers and links when you make the move.

And, of course, your RSS subscribers.

So that’s what I’ve covered here.  

Let me say upfront that no method I’ve come across is 100% perfect. The different server types, configurations and operating systems can mean that something that works in one environment may not work the same way in another.

However, with the use of a handy plugin (only applicable to, plus the RSS redirect and the custom domain features in Blogger, you can maximise the chances that people clicking your old links are correctly re-directed to the posts on your new WordPress blog.

Here’s how:

There are two re-directs to put in place: Links (or Permalinks) and RSS.

Links Re-direction:

Here are the steps for re-directing your Blogger links to your self-hosted WordPress blog (

Note: this assumes that you’ve already imported your Blogger content. If you haven’t done so yet, you should do so first.  See how to do that here.

Redirecting links:

Step 1: On your WordPress blog, install and activate the Blogger Redirector plugin. You can find it here.

You also need to install this plugin.

(The reason you need both is because Blogger changed the redirect for custom domains and no longer returns a proper 301 redirect. This second plugin takes care of that).

Step 2: Go to your Blogger control panel and access the Settings>Publishing screen.Click ‘custom domain’ in the ‘switch to custom domain’ sentence (near the top, left) and then click the ‘Switch to Advanced Settings’ link (a quarter way down on the right). You’ll see a screen like this:

Step 3: Type the domain of your new blog into the box under Advanced Settings (1) and click ‘Save Settings’

You’re done for re-directing people who click your links.  Here’s what you’ve set up:

By putting your new domain into the Advanced Settings screen on Blogger you’re re-directing readers to your new blog.

By installing the Blogger Redirector plugin on your WordPress blog you’re making sure that WordPress will receive re-directed clicks and convert the Blogger permalinks to WordPress equivalents.

Re-directing your Blogger RSS feed:

Next we need to re-direct your Blogger RSS feed so that your RSS subscribers continue to receive your new blog posts.

To do this we will use Feedburner.  If you don’t already have your WordPress RSS feed managed by Feedburner then get this set up now.

Feedburner is a free service.  It gives you a lot of statistics about your RSS readers as well as making sure your RSS feed is readable by as many RSS aggregators as possible.

Basically it’s a great service, even if you don’t want to use it to catch your Blogger RSS readers!

First – burn your WordPress blog feed:

Step 1: Go to Feedburner and burn your feed. Unfortunately, Feedburner is now owned by Google. If you have a Google account then login, otherwise create one. Once you’re logged in you’ll see this screen:

Step 2: To burn a new feed enter your blog’s url into the box (1) and then follow the instructions.

Once you’ve completed that (it will take about 2 minutes) you will be given a Feedburner URL that will look like this:

This will become the URL that you use whenever you give your RSS feed to anyone.

BTW – One major advantage you’ve just got by burning your feed is that if you move your blog to another domain in the future you only need to change the ‘original feed address’ in your Feedburner account for your readers to be automatically re-directed.

Second – re-direct your blogger feed to your Feedburner RSS address:

Step 1: Go to your Blogger admin area and access the Settings>Sitefeed screen. You’ll see this:

Step 2: In the Post Feed Redirect URL box (1) type or paste your Feedburner URL – the one you just set up.

Step 3: Click ‘Save Settings’

You’re all done!

So here’s a summary of what you’ve set up:

  1. You’ve redirected your Blogger blog to your new domain.
  2. You’ve installed the Blogger Re-Direct plugin on WordPress which ensures that WordPress will receive all incoming links from Blogger and apply your chosen permalink.
  3. You’ve burned your WordPress RSS feed, created a Feedburner RSS URL and redirected your Blogger RSS feed to it.This makes sure your existing RSS subscribers will continue to receive your updates.

Final Step:

As a final step I’d suggest writing a final post on your Blogger blog that explains you’ve moved to WordPress and gives visitors the URL of your new blog.

If everything you’ve set up works correctly no one should see this post but, just in case something doesn’t work as it should, they’ll still be able to find you.

And don’t delete your Blogger blog.  Leave it in place.

As I said at the outset – this process should work in the vast majority of cases, but it may not work every time under every configuration.

If you have difficulties or know a better way of doing this please let us know by leaving a comment below!

What do you think?

Comments on this entry are closed.

  • Karin H May 20, 2009 @ 18:15

    Hi Martin

    Addition perhaps: no need to transfer your subscribers if you are using AWeber blog-alerts and subscribers are notified the minute (well, the hour) you publish a new post.
    You only need to check the rss feed is still the correct one coming into your blog-alerts and if needed edit the incoming feed in your AW blog-broadcast.

    Note: don’t set the broadcast on automagically send, you run the risk of sending out at least 10 transferred to WordPress old Blogger posts.

    Karin H (Keep It Simple Sweetheart, specially in business)

    Karin H´s last blog post..The Best AWeber Strategies & Tactics for Small Businesses – maximise Permission Marketing!

    • WealthyDragon May 20, 2009 @ 19:09

      Thanks Karin,

      I’m guessing that’s covered in more detail in your Aweber Strategies and Tactics course – could you post a link in a reply comment here?

      I have to admit that I haven’t reviewed it yet – the last 10 days have been insanely chaotic. Unfortunately when they cut my time by 30% they didn’t cut my workload 🙂

      Now why am I not surprised..!?

      But – I will get to it – and that’s a promise!



  • Karin H May 20, 2009 @ 19:51

    Hi Martin

    Thanks for the offer and sorry to hear about your workload. It’s always something, isn’t it?

    Now, not sure if this works: more details on that Aweber subscribers redirect method here. If not, I’ll try again 😉

    Karin H

    Karin H´s last blog post..The Best AWeber Strategies & Tactics for Small Businesses – maximise Permission Marketing!

    • WealthyDragon May 20, 2009 @ 20:10

      Yep – that worked perfectly!

      Hope you don’t mind – I fleshed out your anchor text a bit so it’s more descriptive.



  • Karin H May 20, 2009 @ 20:45

    Cheers 😉

    Karin H

    Karin H´s last blog post..The Best AWeber Strategies & Tactics for Small Businesses – maximise Permission Marketing!

  • Gerri Jun 6, 2009 @ 6:27

    A few weeks ago I think I told you about my intentions of moving from Blogger to Wordpress. I finally started the migration and one thing I was having a bit of trouble with was redirection. This post helped a lot in this respect and it was so easy to do.

    Gerri´s last blog post..ZaaBiz Offering Cash For Your Twitter Followers

    • WealthyDragon Jun 6, 2009 @ 8:21

      Hi Gerri,

      I’m delighted it went smoothly – and thanks for letting me know! 🙂



  • Ivo Jul 28, 2009 @ 0:52

    So I need to move my blog from Blogger to private domain using Wordpress. I am already using feedburner for my feed on the blogger blog. Do I need to do anything specifically to redirect my subscribers from blogger to wordpress if I am already using feedburner? Also, i want to move the blog to but blogger wont let me do that in advanced settings since it is a path and not a cname like Any suggestions? THANK YOU!!

    • WealthyDragon Jul 28, 2009 @ 1:46

      Hi Ivo,

      In Feedburner you just need to change the ‘Original feed’ address from your blogger RSS feed to your WordPress one.

      I’m surprised blogger won’t accept your new blog address, though – I’ve not come across that one before and I honestly don’t have an answer for that.

      I’ll keep my thinking hat on for that, though, and if I come up with some ideas I’ll add them here.

      Sorry about that 🙁



  • Thankfully Thrifty Jan 15, 2010 @ 12:56

    Thank you!!!! You have made my transition SO MUCH EASIER! I cannot tell you how much I appreciate the tutorials you have given! Thanks for taking the time to help.

    • Martin Jan 15, 2010 @ 22:06

      You’re very welcome and I’m happy the articles were helpful! 🙂