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8 Ways to Bring Your Old Posts Back to Life

Sun Re-appearingBecause of the way they work, blogs are ideally suited for news type sites, where yesterday’s news is old hat and no longer interesting.

But if you’re operating an information site, then a blog, while it has many, many advantages, also has a major disadvantage:

It’s not long before your older posts are buried deep in the archives, never to be seen again.

No problem if it’s a news site, but big problem if it’s an information site and one of those information articles is an evergreen.

I spend a lot of time on this site puzzling over ways to make sure that my older articles, some of which resonated quite strongly at the time, are not lost to newer readers.

Here are some of the steps I’ve taken:

  1. I’ve installed Google Custom search, because it’s by far the best search option I’ve come across and a gazillion times better than the default WordPress search.
  2. I’ve put a lot of thought into the titles I’ve given my categories (under the See Articles On section), so that readers can immediately see what types of articles they’ll find there.
  3. I make sure tags are displaid at the bottom of each article – they reference related articles however old they are.
  4. I use my categories and tags as a proper filing system, making sure related articles are filed in the same files and folders (tags and categories)
  5. I use the Yet Another Related Post Plugin – again it references related articles, irrespective of their age
  6. I use the recently popular posts plugin. Quite a few of the articles that find their way into that are older articles that are getting a lot of current readers.
  7. I use the Killer Recent Entries widget to display product review articles – the most recent 10.
  8. I pay a lot of attention to the on-page SEO features of every article I write. This ensures that however old an article is, it will always figure in the search results. Some of my most-read articles are buried deep in the archives and get all their readers from search results – often enough to jump them into the Currently Hot category (recently popular posts).

Just recently I decided to trawl through my site and look for articles, however old, that generated lots of comments and feedback.

I then grouped these articles into subject areas and, as a result, developed a new static page that covers the subject in general and then offers links back to the pick of the articles.

My first effort at this is the Success Tips page.  This covers different aspects of developing a successful Internet Marketing business, with some of those articles going back more than 2 years.

I’m interested to see what sort of traffic I’ll get to the articles linked to on that page and, if it’s good, I’ll develop other pages addressing different subjects.

How do you make sure your older articles (gems) are not lost deep in the archives? Let us know in a comment!

Cheers,

Martin Malden

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Comments on this entry are closed.

  • Paul 19 May, 2010, 2:40 am

    This is interesting because I’ve got an old blog that I started over two years ago. I worked hard on it and made loads of posts over the two years but it never really got the traffic or readership I sought.

    This was down to my lack of knowledge at the time; I also moved into a niche that didn’t turn out to be as good as I had thought.

    Nevertheless, I did establish a readership, though not the amount I expected or sought, or that justified the amount of time I was spending on the blog.

    Going back to an earlier post of yours about when to quit a project, this is typical of a project that I really should have dropped but feel too attached to it because of all the work I’ve put into it.

    I just left it floating around the ether like an abandoned spacecraft floating through space.

    When I check my sites stats i’m always surprised that my old blog maintains a steady readership even though I don’t post on it any more.

    Anyway, unable to kill the project, but not prepared to spend too much time on it, I’ve started to take my earlier posts and do a quick rework then post them under a new title with new tags.

    Because I now have more knowledge than I had a few years ago I can target the posts for keywords better and using the right tags SEO each post. This is working quiet well.

    The blog was supported by lots of articles, I’ve started to take these and post them to other directories.

    An old blog is slowly creaking back to life like an old machine that’s been stood for years, covered in rust, oil and cobwebs. You turn it over and slowly it starts to catch until it fires.

    I’m quiet happy to do this because it doeasn’t cost me anything in time, I can rework an article in a few minutes, and it’s like a new blog. I’m thinking of redesigning it all.

    I think reposting old articles is a good idea. It’s ok having a search function but people’s eyes are drawn to new posts and headlines. Most of your readers will not have seen your earlier posts so there’s no danger there.

    readers who’ve been with you for some time might recognise an old post reappearing but as long as you don’t overdo it, and mix the reworked old posts with new fresh content, I don’t think anyone will mind.

    Articles and blog posts represent your time and effort. they’re an investment by you in your business, why should you just post them once and forget them. You should get as much leverage as possible from each post and article. So I see nothing wrong with bringing them back now and then.

    Anyway that’s my take on it.

    It’s a nice sunny evening here so I’m off to go sit outside with a beer.

    Cheers.

    • Martin 22 May, 2010, 9:14 pm

      Hope you enjoyed your beer!

      I just got back from Boracay (hence the late replies to your comments) where much beer was consumed – all in the interests of supporting the local businesses, of course! 🙂

      Cheers,

      Martin.