12 years ago, when I first got into marketing online, getting regular search traffic from Google was reliable, as long as you played by their rules. I played by their rules because, at the time, their rules made a lot of sense and did result in a good user experience. And I got traffic. In… Read more
Tips and Techniques on Blogging
Here’s a series of articles on different aspects of blogging.
Blogging is a great way to develop a web presence that attracts lots of natural search engine traffic, but it requires some specific skills.
This series of articles looks at different aspects of blogging from the mechanical perspective – they’re more about process than promotion.
Click the headline to see the full article and leave a comment if you need me to clarify anything.
When I first set up this blog I had no idea how to write my ‘About’ page. Writing about yourself is difficult, anyway, but when you don’t understand how to best use the page it’s ten times worse. So I wrote something that set out my life story – after all, the page was supposed… Read more
An extraordinarily refreshing post on Men With Pens today on why you should not write too often. Refreshing, because it goes against the advice all bloggers get when they start out: namely that they must post a new article every day. That’s one piece of advice I’ve never followed, not just because I’m inherently lazy… Read more
Why should you make use of the H tags in blog posts? Because they highlight a roadmap through your article. They also bring a lot of SEO benefits. People skim read articles online, and if your article is just a load of unbroken text you’ll lose them before the 4th line. Reading unbroken text on… Read more
When I look back at the early articles I wrote on my first blog I swing between cringing with embarrassment and smiling to myself. I had no idea how to write for the web. I wrote for the Corporate world. I’d been in it for more than 20 years and I was great at creating… Read more
I saw an interesting question in a forum this week: Why don’t the comments I leave on blogs get approved? I can only speak for myself, but here are my thoughts: I get a lot of comments that are clearly there just for the link, and obviously so. Like those in the image above! They… Read more
Just lately the term ‘blogging voice’ seems to be popping up everywhere. What does it mean? A new technology? Audio blogging? Actually no. It’s much simpler than that in concept, but quite tough to get in practice. But you do need to get it, because it forms part of your branding. Here’s what I think… Read more
I saw an interesting question today: can a blog replace a resume? My answer was ‘Yes’. If not a blog then a properly done web presence not only can, but should replace a resume (especially if you’re environmentally conscious). There are plenty of social media sites where anyone can set up a profile and create… Read more
In these days of spelling and grammar checkers, both online and off-line, I’m continually amazed by how many blogs and websites I read contain obvious spelling errors. I’m not talking about the differences between American English and UK English, or Australian English – I’m talking out and out spelling errors. Spelling and grammar errors distract… Read more