Tips and Techniques on Blogging

Here’s a series of articles on different aspects of blogging.

Blogging is a great way to develop a web presence that attracts lots of natural search engine traffic, but it requires some specific skills.

This series of articles looks at different aspects of blogging from the mechanical perspective – they’re more about process than promotion.

Scroll down and click the headlines to read the articles.

Looking for something in particular? Do a search:

How Google is Damaging the Business of Every-day Webmasters and Bloggers

12 years ago, when I first got into marketing online, getting regular search traffic from Google was reliable, as long as you played by their rules. I played by their rules because, at the time, their rules made a lot of sense and did result in a good user experience. And I got traffic. In… Read more

How to Write Your About Page

When I first set up this blog I had no idea how to write my ‘About’ page. Writing about yourself is difficult, anyway, but when you don’t understand how to best use the page it’s ten times worse. So I wrote something that set out my life story – after all, the page was supposed… Read more

10 Ways to Improve Your Copywriting and 5 Things I Should do Better

An extraordinarily refreshing post on Men With Pens today on why you should not write too often. Refreshing, because it goes against the advice all bloggers get when they start out: namely that they must post a new article every day. That’s one piece of advice I’ve never followed, not just because I’m inherently lazy… Read more

Why and How to Use H Tags

Why should you make use of the H tags in blog posts? Because they highlight a roadmap through your article. They also bring a lot of SEO benefits. People skim read articles online, and if your article is just a load of unbroken text you’ll lose them before the 4th line. Reading unbroken text on… Read more

8 Ways to Make Your Blog Successful

When I look back at the early articles I wrote on my first blog I swing between cringing with embarrassment and smiling to myself. I had no idea how to write for the web. I wrote for the Corporate world. I’d been in it for more than 20 years and I was great at creating… Read more

Why Don’t My Comments Get Approved?

I saw an interesting question in a forum this week: Why don’t the comments I leave on blogs get approved? I can only speak for myself, but here are my thoughts: I get a lot of comments that are clearly there just for the link, and obviously so. Like those in the image above! They… Read more

Develop Your Blogging Voice

Just lately the term ‘blogging voice’ seems to be popping up everywhere. What does it mean? A new technology? Audio blogging? Actually no. It’s much simpler than that in concept, but quite tough to get in practice. But you do need to get it, because it forms part of your branding. Here’s what I think… Read more

Can a Blog Replace a Resume? Yes, Absolutely!

I saw an interesting question today: can a blog replace a resume? My answer was ‘Yes’. If not a blog then a properly done web presence not only can, but should replace a resume (especially if you’re environmentally conscious). There are plenty of social media sites where anyone can set up a profile and create… Read more

Avoid those Spelling and Grammar Bloopers!

In these days of spelling and grammar checkers, both online and off-line, I’m continually amazed by how many blogs and websites I read contain obvious spelling errors. I’m not talking about the differences between American English and UK English, or Australian English – I’m talking out and out spelling errors. Spelling and grammar errors distract… Read more