Tips and Techniques on Blogging

Here’s a series of articles on different aspects of blogging.

Blogging is a great way to develop a web presence that attracts lots of natural search engine traffic, but it requires some specific skills.

This series of articles looks at different aspects of blogging from the mechanical perspective – they’re more about process than promotion.

Click the headline to see the full article and leave a comment if you need me to clarify anything.

How Google is Damaging the Business of Every-day Webmasters and Bloggers

12 years ago, when I first got into marketing online, getting regular search traffic from Google was reliable, as long as you played by their rules. I played by their rules because, at the time, their rules made a lot of sense and did result in a good user experience. And I got traffic. In… Read more

1 Simple Way to Keep People on Your Site for Longer

The higher the number of page-views-per-visit, the more engaged your readers are. And the more engaged they are the more easily you’ll be able to sell stuff from your site. But you know that already. The question is: how can you increase the number of page-views-per-visit? Here’s what I did recently: A while ago I… Read more

Should Google Introduce a -1 Button?

I read a very well written post on ProBlogger the other day that was an imaginary discussion between two people on whether Google should introduce a -1 button to combat spam. It produced some interesting arguments, both for and against. But I have to say, I came out against, and here’s why: it would be… Read more

Ping Spamming from Deep Link Engine and How to Stop It

Here’s something to try if you have an article that’s being spammed with pingbacks. I woke up yesterday morning to find more than 600 pingback spams on a single article. I emptied the spam folder and half an hour later there were 22 more! Luckily Akismet was doing its stuff and sending these pingbacks to… Read more

How to Write Your About Page to Win More Readers

When I first set up this blog I had no idea how to write my ‘About’ page. Writing about yourself is difficult, anyway, but when you don’t understand how to best use the page it’s ten times worse. So I wrote something that set out my life story – after all, the page was supposed… Read more

10 Ways to Improve Your Copywriting and 5 Things I Should do Better

An extraordinarily refreshing post on Men With Pens today on why you should not write too often. Refreshing, because it goes against the advice all bloggers get when they start out: namely that they must post a new article every day. That’s one piece of advice I’ve never followed, not just because I’m inherently lazy… Read more

10 Ways to Promote Your Blog

I saw a question in one of the forums today asking what the top 5 ways of promoting a blog are. Interestingly, one of the answers (and there were only two when I looked) focused heavily on SEO: things like keywords in titles, H tags and content, installing SEO plugins, tagging etc. But, while these… Read more

What Makes a Good Blog

I read two different articles today, both of which (essentially) addressed the question of what makes a good blog. The answer is, I think, as long as a piece of string because it depends entirely on what your blog is about and what the goal for it is. If you’re creating a resource for people… Read more

Why and How to Use H Tags

Why should you make use of the H tags in blog posts? Because, in addition to the SEO benefits they bring, they highlight a roadmap through your article. People skim read articles online, and if your article is just a load of unbroken text you’ll lose them before the 4th line. Reading unbroken text on… Read more

How to Syndicate Your Blog Posts

I saw a question today asking how to syndicate blog posts most effectively, so here’s how I do it: Very simply, I set up a TwitterFeed account a while ago. This takes the RSS feed from my site. Within my TwitterFeed account I set up services to Facebook and Twitter (both require verification). TwitterFeed takes… Read more