Tips and Techniques on Online Internet Marketing

This series of articles is all about Internet Marketing, or Online Marketing – the process of marketing your website online and attracting targeted visitors to it.

I produced an online marketing blue print which is available on my WordPress services site – you can download it here.

On this site there are articles on Social Marketing, PPC, affiliate marketing and other tips and techniques on how to market successfully online.

Click the headline in the snippets below to read the full article and contact me if you need clarification on anything.

This is a guest post from Emma J Fox, of Pitstop Media. Most, if not all, SEO companies today include social media marketing in their SEO packages for clients. There’s no doubt that social media is already closely intertwined with Internet marketing and website optimisation. Social media sites have become the playing field where businesses… . . . Read more

I wrote back here about how to create a dual language website if you’re building a static HTML site. This time I’ll go through the process if you’re building your site on WordPress. Multi-Lingual Websites on WordPress With WordPress you have 3 options for creating a dual- or multi-language website: First option – two languages… . . . Read more

Living as an ex-pat in Hong Kong I’m often asked to create websites in dual languages (Chinese and English). Creating dual language functionality if you’re building a static HTML website is very straightforward. If you’re building them on WordPress you have to follow a different process but it’s still not difficult. I’ve covered the process… . . . Read more

This is a guest post by Matt Carter of Matts Marketing Blog. In business, whether in the real world or the digital world, success requires a certain amount of adaptability when game-changing events occur. This was amply displayed recently in the digital world by the earth shattering effects of Google’s Panda update in the SEO… . . . Read more

I read two articles recently that reminded me of some important lessons. The first one recounts several examples of people who have been the victims of boiler room scams. Internet Marketing websites captured the victims’ contact details by offering eBooks or CD’s on how to make money online, and then turned their details over to… . . . Read more

This post is part of a series on how to promote your website for free. Here are the links to the other articles in the series: Promote your site for free: on-site SEOPromote your site for free: off-site SEOPromote your site for free: forum marketing In the article on off-site SEO I touched on social… . . . Read more

This post is part of a series on how to promote your website for free. Here are the links to the other articles in the series: Promote your site for free: on-site SEO Promote your site for free: off-site SEO Promote your site for free: social media marketing Last time, when I covered off-site SEO… . . . Read more

This post is part of a series on how to promote your website for free. Here are the links to the other articles in the series: Promote your site for free: on-site SEO for WordPress-based sitesPromote your site for free: forum marketingPromote your site for free: social media marketing In the first of the series… . . . Read more

This post is part of a series on how to promote your website for free. Here are the links to the other articles in the series: Promote your site for free: off-site SEOPromote your site for free: forum marketingPromote your site for free: social media marketing This, the first in the series, addresses on-site Search… . . . Read more

I love flying, but I hate travelling by air. The entire process becomes more unpleasant every year. So when I had to travel to the UK recently for a family emergency, I determined to use a different approach: instead of taking a direct flight with mediocre service and uncomfortable seats, I decided to break the… . . . Read more

What kind of website is yours? This site has, for a long time, been purely about delivering information and building an audience. Now, however, its purpose is changing to building a list in readiness for products that I’m planning. In the next couple of months you’ll see a move towards emphasising what I call my… . . . Read more

Every time I’ve read a review recently of Google Plus I’ve seen a chart that measures the time it took for G+ to reach various subscriber milestones, as compared to how long it took Facebook and Twitter. The line is almost perpendicular for G+, whereas the other two take far more leisurely trajectories, and this… . . . Read more

I was asked last week to write something on branding, and I remembered a branding article I wrote back in 2007, which you can find here. A lot of what I said in that article still holds true, but this article contains the benefit of 4 more years of online experience! Branding is about creating… . . . Read more

Building up the traffic levels to a new website is the biggest job you face once you’ve got it launched. The temptation is to throw money at the problem and, in certain areas, this works well: buying traffic through PPC or other paid advertising channels, for example. But in a few areas it’s folly: directory… . . . Read more

Two or three years ago the rage for webmasters was mobilizing their websites and, at the time, I wrote about my search for a mobile solution for this site. But I don’t have a mobile version of this site now and, although it occasionally crosses my mind, I don’t have any plan to get one… . . . Read more

This is one of those things that sits under your nose for years before you notice it. I’ve been a reader of Copyblogger almost since I started working online, meaning most of the past 4 years. One of the primary links on the Copyblogger website is Headline Writing, which links to a series of articles… . . . Read more

My Adwords account was suspended last week, so here’s cautionary tale for anyone new to using Google Adwords. And please note: this is not a whining post. I broke Adwords’ terms and conditions and my account was suspended. Fair cop. The point of this article is to help Adwords newbies realize just how easy it… . . . Read more

During 2010 I found a few sites and tools that brought joy to my online-life. Here’s a run down: Without doubt, my favourite discovery was the shopping cart application, Ecwid. This is a hosted shopping cart application which you can integrate with WordPress, Facebook, Blogger, MySpace and 14 other platforms. Plus your hand-built static HTML… . . . Read more

I’m currently working with a client on the second version of an eCommerce site. The first version had a clean, attractive design, but it suffered from a slow load time and numerous little glitches. And sales have been extremely disappointing. A large part of the reason for the poor performance of the site is the… . . . Read more

My opt-in list has never grown all that quickly. For most of the time I’ve had an opt-in form on my site I’ve been getting up to 6 a day, or thereabouts. No more than that. And my list was not all that responsive either. There are lots of factors that contribute to this, including… . . . Read more

I’ve finally lost patience with Facebook and removed the badges from my sites. I wrote back here about some intermittent problems I started to experience with the Facebook Business Page that I set up for this site. Despite 3 trouble tickets, all of which went unanswered (except for auto-generated responses), not only were those problems… . . . Read more

I have a customer here in Hong Kong who is targeting incoming visitors, most of whom will come from the US, Europe or Australia. So when he asked me to take over the management and maintenance of his site it presented a good opportunity to review his objectives for it. Which is when I learned… . . . Read more

A question I saw on LinkedIn today reminded me of a conversation I had with a client recently about Pay Per Click, and how to get the best out of it. The first point I made to my client was this: PPC is a great supplementary tool but it’s not something to base your business… . . . Read more

Interesting meeting with a customer today. They’re an existing business with offices in a number of countries and a website that’s supposed to be a business development channel. Except it’s not developing business. In this case one of the primary reasons is because the business itself hasn’t defined how it wants to be organised and… . . . Read more