Tips and Techniques on Internet Marketing

This series of articles is all about Internet Marketing, or Online Marketing – the process of marketing your website online and attracting targeted visitors to it.

I produced an online marketing blue print which is available on my WordPress services site – you can download it here.

On this site there are articles on Social Marketing, PPC, affiliate marketing and other tips and techniques on how to market successfully online.

Click the headline in the snippets below to read the full article and contact me if you need clarification on anything.

What is AMP?

Accelerated Mobile Pages (AMP) is a Google project that is designed to make web pages load more quickly for visitors on mobile devices. Sounds like a good idea, right? Fast loading pages (especially on mobile) is definitely a good idea! But do you have to use AMP to create them? No. (More on that later)… Read more

A hand holding burning money

If you’re not careful you can burn through money very quickly with a Google Ads campaign. Here’s one way I was losing money and how I corrected it. Google Ads automated ads extensions I was looking at my site statistics recently and was irritated to see that Google Ads paid clicks were going to a… Read more

This is a guest post from Emma J Fox, of Pitstop Media. Most, if not all, SEO companies today include social media marketing in their SEO packages for clients. There’s no doubt that social media is already closely intertwined with Internet marketing and website optimisation. Social media sites have become the playing field where businesses… Read more

Many different languages

I wrote about how to create a dual language static HTML website earlier. This time I’ll go through the process if you’re building your site on WordPress. Multi-Lingual Websites on WordPress With WordPress you have 3 options for creating a dual- or multi-language website: 1. First option – two languages on the same page The… Read more

Multiple languages

Living as an ex-pat in Hong Kong I’m often asked to create websites in dual languages (Chinese and English). Creating dual language functionality if you’re building a static HTML website is very straightforward, and that is what is covered in this article. Creating dual language functionality on WordPress websites follows a different process, and I’ve… Read more

This is a guest post by Matt Carter of Matts Marketing Blog. In business, whether in the real world or the digital world, success requires a certain amount of adaptability when game-changing events occur. This was amply displayed recently in the digital world by the earth shattering effects of Google’s Panda update in the SEO… Read more

I read two articles recently that reminded me of some important lessons. The first one recounts several examples of people who have been the victims of boiler room scams. Internet Marketing websites captured the victims’ contact details by offering eBooks or CD’s on how to make money online, and then turned their details over to… Read more

This post is part of a series on how to promote your website for free. Here are the links to the other articles in the series: Promote your site for free: on-site SEOPromote your site for free: off-site SEOPromote your site for free: forum marketing In the article on off-site SEO I touched on social… Read more

This post is part of a series on how to promote your website for free. Here are the links to the other articles in the series: Promote your site for free: on-site SEO Promote your site for free: off-site SEO Promote your site for free: social media marketing Last time, when I covered off-site SEO… Read more