Articles on SEO

The articles below cover various techniques you can use to strengthen the SEO of your website. Click the headline to read the full article.

A Speeding Bullet train

The more the web goes mobile, the more important becomes the speed at which your website pages load. Speed is definitely king – at least on the web. Adding a caching plugin to WordPress and using a CDN are both good ways to speed up your page load times, but they will deliver only limited… Read more

WordPress themes page

I saw a question today where someone asked if paying for a premium WordPress theme would improve the level of traffic to their website. The answer is ‘No’. There is absolutely no correlation between paying for a theme and the impact it has on the level of SEO optimisation of your website. The theme you… Read more

SEO for WordPress websites

Search Engine Optimisation (SEO) is one of those subjects in which you can get lost in all sorts of rabbit holes of technical detail, if that’s what you want. But for most, that level of detail is too much. So this article covers the checklist and process I use to develop search-engine-friendly posts on WordPress… Read more

I’ve seen a rash of automated backlinking products being promoted recently, but the way they’re promoted and what they offer makes me angry. Google makes around 500 changes a year to its search algorithms (there were 40 in February alone). Its major focus is on eliminating abuse (particularly automated abuse) of any aspect of the… Read more

For some time now Google has taken website (or, rather, page) load-times into account when ranking pages in their search results. The reason is simple: fast page-load speeds give your visitors a better experience, and Google is all about improving web users’ experience. Because of this, I’m not surprised to see questions in the forums… Read more

I see an awful lot of bad advice in some of the forums I visit – advice that, at best, will deliver no benefit and at worst may be harmful. One such is on the question of keyword density, and the advice I see so often is to have a density of anywhere between 2%… Read more

I spent some time analysing my Google Webmaster Tools crawl errors this week and tidied up some of those pesky 404’s that keep showing up. There was a time when I had zero 404 errors on this site, and very proud of it I was too. But my pride was misplaced. As this site has… Read more

Interesting question in the Warrior Forum from someone who had recently set up a new website and was worried because it had disappeared from the search results. So here’s the thing: initially, new sites often do appear quickly in the natural search results. But then they bounce up and down a bit, going from maybe… Read more