This is a series of articles on Search Engine Optimisation.
I don’t spend hours sweating the infinite details of Search Engine Optimisation, and I don’t analyse every algorithm change that comes out and rush off to re-calibrate my sites.
Google alone releases between 400 and 500 algorithm changes a year – that’s nearly 2 a day. If I tried to keep up with that lot I’d never do anything else. And then there’s Bing and Yahoo to consider.
Trying to write for the search engines is absolutely the wrong focus – you don’t have a cat in hell’s chance of keeping up!
Because the web is changing all the time the search engine algorithms are changing all the time too. Quite simply: what works today quite likely won’t work tomorrow.
But there are straight-forward, common sense SEO steps you can take, both on-site and off-site, that will greatly improve your site’s performance in the search engines.
More importantly, getting these steps in place and then focusing on producing well-researched, detailed, well-written articles, will do more to protect you from being penalised by an algorithm change than fiddling about with keyword density ever will.
That’s what these articles focus on.
Click the headline to read the full article and if you have any questions either leave a comment under the article or contact me here.