The articles below cover various techniques you can use to strengthen the SEO of your website.
SEO is not some black art. In fact, if you make sure your pages work well for humans they will work well for the search engines.
Focus on your site visitors!
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Google recently announced that it will be introducing an update that will assess the quality of the experience users have on your website – the Page Experience Update. But what, exactly, does that mean? Well here are Google’s guidelines, which are typically opaque. Good website design should be all about delivering a good user experience… Read more
Over the past year or more I was becoming increasingly frustrated with Google Search Console because I kept getting error warnings. Initially these mostly related to ‘Mobile Usability’ and I’d get a warning that ‘clickable elements were too close together’ or ‘text too small to read’ – when no changes had been made to the… Read more
The more the web goes mobile, the more important becomes the speed at which your website pages load. Speed is definitely king – at least on the web. Adding a caching plugin to WordPress and using a CDN are both good ways to speed up your page load times, but they will deliver only limited… Read more
I saw a question today where someone asked if paying for a premium WordPress theme would improve the level of traffic to their website. The answer is ‘No’. There is absolutely no correlation between paying for a theme and the impact it has on the level of SEO optimisation of your website. The theme you… Read more
Search Engine Optimisation (SEO) is one of those subjects in which you can get lost in all sorts of rabbit holes of technical detail, if that’s what you want. But for most, that level of detail is too much. So this article covers the checklist and process I use to develop search-engine-friendly posts on WordPress… Read more
This is a guest post from Christian Arno, of Lingo24. Most of us put a lot of effort into SEO for our content in English, but it’s every bit as important to get this right for your foreign-language content too. The good news is that the basics are the same in every language. Using the… Read more
This article looks at off-site SEO – ways to get links to, and shares of, your website. I wrote another post where I looked at the basic on-site SEO steps you need to put in place on your WordPress-based website. But, as I stressed towards the end of that post, you need to place your… Read more
This posts addresses basic on-site Search Engine Optimisation for WordPress based websites. For details on taking SEO for WordPress posts and pages to the next level: click here. What is on-site SEO? On site SEO is about making it easy for the search engines to find your site, to find out what it’s about and… Read more
For some time now Google has taken website (or, rather, page) load-times into account when ranking pages in their search results. The reason is simple: fast page-load speeds give your visitors a better experience, and Google is all about improving web users’ experience. Plus, as the web goes mobile, page load speed is becoming ever… Read more
I see an awful lot of bad advice in some of the forums I visit – advice that, at best, will deliver no benefit and at worst may be harmful. One such is on the question of keyword density, and the advice I see so often is to have a density of anywhere between 2%… Read more