Articles on SEO

The articles below cover various techniques you can use to strengthen the SEO of your website. Click the headline to read the full article.

Google Page Experience Update – What Does it Mean for Your Website Design?

Google recently announced that it will be introducing an update that will assess the quality of the experience users have on your website – the Page Experience Update. But what, exactly, does that mean? Well here are Google’s guidelines, which are typically opaque. Good website design should be all about delivering a good user experience… Read more

That Error Warning from Google Search Console may be a False Positive – Here’s how to Check

Over the past year or more I was becoming increasingly frustrated with Google Search Console because I kept getting error warnings. Initially these mostly related to ‘Mobile Usability’ and I’d get a warning that ‘clickable elements were too close together’ or ‘text too small to read’ – when no changes had been made to the… Read more

Why is My WordPress Site so Slow to Load?

The more the web goes mobile, the more important becomes the speed at which your website pages load. Speed is definitely king – at least on the web. Adding a caching plugin to WordPress and using a CDN are both good ways to speed up your page load times, but they will deliver only limited… Read more

SEO Optimised Themes for WordPress – Are Premium Themes Better?

I saw a question today where someone asked if paying for a premium WordPress theme would improve the level of traffic to their website. The answer is ‘No’. There is absolutely no correlation between paying for a theme and the impact it has on the level of SEO optimisation of your website. The theme you… Read more

Best SEO Practice for writing WordPress posts and pages

Search Engine Optimisation (SEO) is one of those subjects in which you can get lost in all sorts of rabbit holes of technical detail, if that’s what you want. But for most, that level of detail is too much. So this article covers the checklist and process I use to develop search-engine-friendly posts on WordPress… Read more

Increase Your Website’s Traffic: Do Your SEO in Foreign Languages

This is a guest post from Christian Arno, of Lingo24. Most of us put a lot of effort into SEO for our content in English, but it’s every bit as important to get this right for your foreign-language content too. The good news is that the basics are the same in every language. Using the… Read more

Warning: Backlinking Tools that do More Harm than Good

I’ve seen a rash of automated backlinking products being promoted recently, but the way they’re promoted and what they offer makes me angry. Google makes around 500 changes a year to its search algorithms (there were 40 in February alone). Its major focus is on eliminating abuse (particularly automated abuse) of any aspect of the… Read more

Does Your Site Pass the Website Speed Test?

For some time now Google has taken website (or, rather, page) load-times into account when ranking pages in their search results. The reason is simple: fast page-load speeds give your visitors a better experience, and Google is all about improving web users’ experience. Because of this, I’m not surprised to see questions in the forums… Read more

The Great Keyword Density Hoax

I see an awful lot of bad advice in some of the forums I visit – advice that, at best, will deliver no benefit and at worst may be harmful. One such is on the question of keyword density, and the advice I see so often is to have a density of anywhere between 2%… Read more

Why 404 Errors are Not Necessarily Bad for SEO

I spent some time analysing my Google Webmaster Tools crawl errors this week and tidied up some of those pesky 404’s that keep showing up. There was a time when I had zero 404 errors on this site, and very proud of it I was too. But my pride was misplaced. As this site has… Read more