Articles on SEO

Google Page 1 Out Of 192 Million Results

It may not be a big deal to you but it is to me. After 2 years of work this site is finally on the first page of Google, out of 192,000,000 results, for the search term Online Home Business Tips. And here’s the picture to prove it. OK, I’m only at number 10, but… Read more

How to Create a Search Engine Effective Web Page

I’m often amazed when I look at the source code of web pages, because creating a page that’s optimised for the search engines is so straightforward – yet so seldom done. I’ve said repeatedly: Search Engine Optimisation (SEO) is not a black art, so don’t let anyone tell you it is. All you need to… Read more

META Tags Are A Waste of Time

I read a post recently in a forum that argued quite strongly that META tags are a waste of time. The argument was that they don’t serve a useful purpose any more, with the exception of the Title and Description tags. I disagreed quite strongly with that position. Here’s why:   META tags are part of… Read more

Backlinks, No Follow and Page Rank

I received a question through my Dear Martin page the other day from someone who was asking how backlinks affected page rank, and how the ‘nofollow’ tag affected backlinks, therefore affecting page rank. Here’s the response I offered: The first thing I’d say is don’t get hung up on Page Rank and all that other… Read more

Page Rank or Visitors?

Here’s a question I saw in a forum this week:  is it better to have a good page rank or lots of visitors to your site. The person in question had a site which was focused on design and design services, so my opening response was that what they really wanted was lots of visitors… Read more

SEO vs Social Marketing

Here’s another question I saw in a forum this week: what’s the difference between Search Engine Optimisation and Social Marketing, or are they the same thing. Here’s the reply I offered: They are different things but Social Marketing will help your Search Engine Optimisation (SEO) efforts, if you do it properly. Firstly, SEO This stands… Read more

10 Easy Steps to Consistent Website Visitors From the Search Engines

I read a post today from someone who’s experienced the frustration of focusing on the Search Engines for their website traffic. The problem is – the search engines keep changing their algorithms in order to improve the relevance of their results and to block loopholes the black-hatters find.  And this can really blow your search… Read more

How To Use META Tags

I saw another question on META tags today, specifically on the use of Title, Description, Keywords and Footer.  Here’s a copy of my response: The Title Tag This tag is what appears in the blue bar at the very top of your browser window. Google currently places a lot of emphasis on the Title tag… Read more

How Does A Blog Benefit SEO?

I just saw an interesting question in a forum: how does a blog help with SEO?  Here’s the answer I offered: An active (and that’s important) blog is attractive to a search engine for three primary reasons: It’s updated with new information regularly Through the mechanism of tags and categories (or labels on blogger), its… Read more

SEO or Good Content Part 2

A few days ago I covered some basic on-page SEO techniques. So, as promised at the end of that article, here’s the second part of the answer to the question about whether SEO or good content is better for generating good search engine visibility: content and its impact on off-page SEO. Off-page SEO is more… Read more