Copywriting Tips, Techniques and Examples

Text of my newsletter from 14th June

I climbed the greasy corporate ladder for nearly 30 years before going independent, and I became pretty good at writing in corporate speak.

Problem is: that doesn’t work online.

It mostly sends people to sleep, which is not great if you want them to buy your products.

So I had to unlearn my corporate speak and learn to write in a way that connected with people.

It’s hard, and I’m still struggling and learning after 12 years of trying.

But it’s something that anyone running a business, of any kind, really needs to get to grips with, because we all need to write stuff, such as ads, which is supposed to make people buy whatever we’re selling.

There are some formulas that have been proven to work, but using them effectively is a skill in itself.

The first article I’ve linked to this week sets out some formulas and examples of good copywriting techniques, and goes through the differences between copywriting and content writing.

This week’s links

In addition to the copywriting article, I’ve linked to a powerful article on how to strengthen your brand, how ransomware has gone commercial with an affiliate business model, and ways to make your website or blog more secure to protect your website visitors.

The difference between content writing and copywriting

Copywriting is an essential skill for success online in today’s business world. But most people, me definitely included, find it tough.

Ben Griffin takes us through the differences between copywriting and content writing, and gives us some examples of how to improve our copywriting skills:

What is copywriting

How to Strengthen Your Brand

This is the clearest description yet that I’ve seen of how to either come up with your brand, or to strengthen it.

Kris Faraldo takes us through how she created and strengthens her brand in this article:

How to strengthen your brand

Buy ransomware as a service

No, I’m not suggesting ransomware as a business opportunity for you to consider!

Once again, ransomware hit the headlines with the recent hack of JBS, one of the largest meat distributors globally, and the Biden administration’s decision to elevate ransomware attacks to the level of terrorism.

But it’s not limited to big name organisations – you and I are just as much at risk.

An employee of one of my customers became the victim of a ransomware attack last week, and it turned his world upside down.

They claimed to have downloaded a copy of his entire mobile device backup, and wanted US$1,500. Failure to pay would lead to the hacker emailing the most personal and embarrassing details from the files to all the victim’s contacts.

This article, on the ExpressVPN blog, describes how the ransomware developers are making their code publicly available to anyone who wants to carry out their own attacks.

Protecting yourself, and your business, from ransomware is essential, and at the end of this article there are some non-technical steps that I really recommend you take:

Ransomware as a service

How to make your website more secure

If you have a website, or a blog, you have a responsibility to your visitors to do your best to protect them from the ever-growing army of scammers.

Anyone who visits a website that has been compromised is at risk of having their computer infected, which could have serious implications for them or their business.

Ann Smarty takes us through three key areas to focus on that will make your website or blog more secure and safer for your visitors:

How to make your website (or blog) more secure

Fun flashback

I love the Blues, and this video has Eric Clapton and Buddy Guy teaming up with BB King in this rendition of ‘Love Ya Baby’. Most of the video, though, just features Clapton and King on their guitars – wonderful!

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Cheers,

Martin Malden

Martin Malden
Owner – WealthyDragon

Website owner: Martin has been working online since 2006 and focuses on two areas: 1) affiliate marketing and 2) designing and building websites based on WordPress. He has his own WordPress agency, and serves clients in Hong Kong, Australia and the UK.